商务英语
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品牌: 孔暄
基本信息·出版社：天津大学出版社
·页码：269 页
·出版日期：2009年
·ISBN：7561828713/9787561828717
·条形码：9787561828717
·包装版本：1版
·装帧：平装
·开本：16
·正文语种：英语
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内容简介《商务英语(职场英语口语与写作实训)》以实用、高效为指导思想编写的一本应用手册。《商务英语(职场英语口语与写作实训)》在编写过程中，参阅了市场上多部商务丛书，在比较全面地覆盖国际商务活动中所涉及领域的同时，力求做到重点突出、实用高效，使读者一书在手，基本解决日常商务活动中遇到的英语表达问题。
目录
上篇 商务英语口语实训
第一章 宏观政策
Unit 1 Concept of Foreign Trade
Unit 2 Foreign Trade and Foreign Travel
Unit 3 Customs Entries
第二章 市场展望
Unit 1 Economic Law
Unit 2 Marketing Methods and Advertising
第三章 业务操作
Unit 1 Buying and Selling
Unit 2 About the Contract
Unit 3 Document and Payment
Unit 4 Shipping
Unit 5 Complaints and Claims
Unit 6 Insurance
第四章金融管理
Unit 1 International Finance
Unit 2 Foreign Exchange
Unit 3 Banking
下篇 商务英语写作实训
第一章 商务英语写作概论
第一节 外贸信函的特点
第二节 外贸信函写作
第三节 外贸合同的特点
第四节 外贸合同写作
第五节 合同中的句子
第二章 信函写作实例
第一节 建立业务关系
第二节 进行业务往来
第三章 合同写作实例
第一节 买卖合同
第二节 租赁服务合同
第三节 经营合作合同
第四章 其他商务写作实例
第一节 日常业务活动
第二节 促销和广告
第三节 商务报告
第四节 业务描述
第五节 市场调查
附录 商务英语术语
Part 1 General Business
Part 2 NegOtiations
Part 3 Business Administration
Part 4 Accounting and Banking
Part 5 Insurance
Part 6 Stock Market
Part 7 Marketing
Part 8 Products and Price
Part 9 Advertising
Part 10 E-Commerce
Part 11 Human Resource
Part 12 Corporate Culture
参考书目
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序言随着经济全球化趋势的不断扩大，中国参与国际商务活动日趋频繁，商务英语作为服务于国际商务活动的工具和媒介，占据着不可或缺的重要地位。商务英语并非作为一门独立的语言而存在，而是服务于一个专门行业的门类，其本质离不开英语语言的基本规律，但也有着独自的特点和应用范围，在国际商务活动中发挥着独特的作用。在国际商务交往中做到准确、高效是从事国际商务活动的人们希望达到的，而了解商务英语表达的范围、模式、术语和规范，掌握其规律，无疑会在国际商务活动中处于有利地位。
《职场英语口语与写作实训商务英语》即以实用、高效为指导思想编写的一本应用手册。本书在编写过程中，参阅了市场上多部商务丛书，在比较全面地覆盖国际商务活动中所涉及领域的同时，力求做到重点突出、实用高效，使读者一书在手，基本解决日常商务活动中遇到的英语表达问题。
本书分为两大部分。第一部分为口语实训，编排顺序从宏观政策到微观的具体业务活动。其中的业务活动从源头开始，包含自初步交往、实质接触、进行往来、签订合同，直至解决纷争的全过程。第二部分为写作实训，概述部分。介绍了商务信函和合同写作的基本原则和特点、日常业务信函的写作实例和合同的写作实例，均按照商务业务的流程和合同的基本种类进行排列。。
本书在编写过程中参阅了许多同类商务书籍，均在书后附录中加以列出，在此对书籍的作者谨致谢意。
由于编者水平有限，疏漏和不足之处，敬请同仁和读者批评指正。
文摘Andrew: We're trying to increase our manufactured exports from India instead of just ship-ping raw materials, such as piecegoods instead of raw cotton, and also there may be things we could sell on the Continent that you don't want in the U.K. What do, you think, Mr. Pinter?
Pinter: That's a big, big question, Mr. Andrew. Frankly, I haven't studied the problems of your country. But whatever you want to sell, it'll pay you dollars for cents to do a lot of market research first.
Andrew: Where can I get the information I need?
Pinter: Well, for a start, from embassies and consulates, including your own, chambers of commerce and trade associations, local clearing banks, credit enquiry houses, ship-ping agents, trade magazines and customs import and export lists.
Andrew: And what sort of information should I look for?
Pinter: First of all you've got to find out if there's any demand for your merchandise, and what sort of competition you'll meet. Then there are local conditions and prefer-ences. Take PaCkaging, say, if you sell to Belgium, you'll need labels in two lan-guages, French and Flemish. Even colors are important.
Andrew: You mean, just as in India we regard red and orange as lucky colors?
Pinter: Exactly. And there's the packaging material. For instance, some countries don't allow hay or straw, in case they contain bugs.
Andrew" What about advertising, and choosing selling agents?
Pinter: If you can find a good advertising agent, by the way, I can put you in touch with some, it's best to leave the choice of media to him. It all depends on your merchan-dise. T.V. and radio ads are best for some lines, magazines and trade papers for others, still mail order and direct selling for other goods. As for choosing a selling agent, that's got to be your number one priority. Sometimes you'll choose a firm already established in your line, if you can find one who isn't already signed up;other times you might choose a guy who's new to the business
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