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What Would Google Do?谷歌是如何应对的

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  分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者: Jeff Jarvis著

出 版 社: 音像供货

出版时间: 2009-1-1字数:版次: 1页数: 257印刷时间:开本: 32开印次: 1纸张:I S B N : 9780061709715包装: 平装内容简介

From Publishers Weekly

This scattered collection of rambling rants lauding Google's abilities to harness the power of the Internet Age generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses—especially media and entertainment industries—can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age. (Jan.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Jarvis, columnist and blogger about media, presents his ideas for surviving and prospering in the Internet age, with its new set of rules for emerging technologies as well as industries such as retail, manufacturing, and service. We learn that customers are now in charge, people anywhere can find each other and join forces to support a company’s efforts or oppose them, life and business are more public, conversation has replaced marketing, and openness is the key to success. Jarvis’ other laws include being a platform (help users create products, businesses, communities, and networks of their own); hand over control to anyone; middlemen are doomed; and your worst customer is your best friend, and your best customer is your partner. Jarvis offers thought-provoking observations and valuable examples for individuals and businesses seeking to fully participate in our Internet culture and maximize the opportunities it offers. It is unclear what role Google played, if any, in the preparation of this book, which provides excellent advertising for the company.

作者简介:

Jeff Jarvis is the proprietor of one of the Web's most popular and respected blogs about the internet and media, Buzzmachine.com. He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly. He is on the faculty of the City University of New York Graduate School of Journalism in New York City.

目录

WWGD?

Google Rules

New Relationship

Give the people control and we will use it

Dellhell

Your worst customer is your best friend

Your best customer is your partner

New Architecture

The link changes everything

Dowhatyoudo best andlinktO the rest

Ioin anetwork

Be a platform

Think distributed

New Publicness

If you’re not searchable,you won't be found

Everybody needs Googlejuice

Life is public,SO is business

Your customers are your ad agency

New Society

Elegant organization

New Economy

Small is the new big

The post-scarcity economy

Join the open—source,gift economy

The mass market is dead—long live the mass of niches

Google commodities everything

Welcome tO the Google economy

New Business Reality

Atoms are a drag

Middlemen are doomed

Free iS a business model

Decide what business you're in

NexN Attitude

There is an inverse relationship between control and trust

Trust the people

Listen

Neve Ethic

Make mistakes well

Life iS a beta

Be honest

Be transparent

Collaborate

Don’t be evil

New Speed

Answers are instantaneous

Life iS live

Mobs form in a flash

New Imperatives

Beware the cash COW in the coal mine

Encourage,enable,and protect innovation

Simplify,simplify

Get out of the way

If Google Ruled the World

Media

The Google Times:Newspapers,Post-paper

Googlewood:Entertainment,opened up

GoogleCollins:Killing the book to save it

……

Generation G

Inde

 
 
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