会展英语(专业外语系列教材)(附MP3光盘1张)
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品牌: 冯玮
基本信息·出版社：武汉大学出版社
·页码：240 页
·出版日期：2009年
·ISBN：7307068133/9787307068131
·条形码：9787307068131
·包装版本：1版
·装帧：平装
·开本：16
·正文语种：英语
·丛书名：专业外语系列教材
·附带品描述：附MP3光盘1张
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内容简介《会展英语》由会议英语和展会英语两大部分组成。各有7个单元。内容涉及会展商务背景、会展交际会话、会展短文阅读、会展应用文写作以及综合练习。《会展英语》的特点：专业性和实用性强。填补目前市场没有此类书的空白。
编辑推荐为了满足广大会展从业者提高会展商务英语技能的迫切需要，我们特组织高校会展专业和英语专业的骨干教师和会展业界的专业人士编写了《会展英语》，力求为学习者提供一本具有全球化视野和时代特色的会展专业英语教材。
目录
Part One English for Conventions
Unit 1 Talking about Convention Industry
Background and Direction
Dialogue 1 : What Makes a Great Convention City?
Dialogue 2: Booking a Meeting
Reading: The Historical Development of Convention Industry
Practical Writing: Convention or Meeting Proposal
Exercises
Unit 2 Planning of Meetings and Conventions
Background and Direction
Dialogue 1 : Planning for the Convention
Dialogue 2 : Arranging for the Convention
Reading: The Routine Work of Meeting Planner
Practical Writing: Convention Lead Form
Exercises
Unit 3 Conference enue Selection
Background and Direction
Dialogue 1 : Negotiating about Conference Venue
Dialogue 2 : Site Selection
Reading: Event Venue Selection
Practical Writing: Meeting Room Reservation Form
Exercises
Unit 4 Selling and Promoting Conventions
Background and Direction
Dialogue 1 : Bargaining for a Discount
Dialogue 2: Negotiating Conference Facilities
Reading: Event Planning Service
Practical Writing: Convention Registration Form
Exercises
Unit 5 Conference Registration
Background and Direction
Dialogue 1: Convention Registration
Dialogue 2: Registering at Conference
Reading: Convention Registration Service
Practical Writing: Call for Conference
Exercises
Unit 6 Catering Service for Convention
Background and Direction
Dialogue 1 : Catering Arrangement for a Seminar
Dialogue 2: Confirming Catering Service
Reading: Event Catering
Practical Writing: Catering Arrangement
Exercises
Unjt 7 Post-conference Tour
Background and Direction
Dialogue 1：Discussing the Itinerary of Post.conference Tour
Dialogue 2：Talking about the Itineraxy
Reading：Incentive Program
Practical Writing：Post-conference Tour Itinerary
Exercises
Part Two English for Exhibitions
Unit 8 Talking about Exhibition Industry
Background and Direction
Dialogue 1：Talking about Famous Exhibition Cities
Dialogue 2：Talking about Future Plan in MICE Sector
Reading：The Historical Development of了rade Fair
Practical writing：A Business Letter to Exhibitors
Exercises
Unit 9 Exhibition Planning and Marketing
Background and Direction
Dialogue 1：Confirming an Exhibition Reservation
Dialogue 2：Exhibition Marketing：Ext.erior Liaison
Reading：Trade Show Preparation Timeline
Practical Writing：Exhibition Soliciting Letter
Exercises
Unit 10 Booking a Stand
Background and Direction
Dialogue 1：Booking a Stand
Dialogue 2：Cancellation of Participation
Reading：ParticiF，atkng Fairs and Exhibitions
Practical Writing：Exhibitor Pre.registration Form
Exercises
Unit 11 Booth Installation and Dismantlement
Background and Direction
Dialogue 1：Setting up the Booth
Dialogue 2：Dismantling a Stand
Reading：Standout Booth Design
Practical Writing：Exhibition Agenda
Exercises
Unit 12 Exhibition Logistics
Background and D~ection
Dialogue 1：Negotiating the Pacldng of Exhibits
Dialogue 2：Negotiating Storage and Transportation
Reading：Exhibits rransportation&Customs Declaration
Practical Writing：Notice of Forwarding Instruction
Exercises
Unit 13 Exhibition Reception
Background and Direction
Dialogue l：Price Negotiation at the Booth
Dialogue 2：Communication at the Booth
Reading：Capturing the Right Trade Show Visitor
Practical Writing：了rade Fair Price List
Exercises
Unit 14 Post.exhibition Research and Analysis
Background and Direction
Dialogue 1：Analyzing the Results of the Exhibition
Dialogue 2：Discussing about Exhibition Results
Reading：When and How to Evaluate Events
Practical Writing：Exhibition Working Hours
Exercises
Keys to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ（Frequent Asked Questions）about Trade Show
参考书目
……[看更多目录]
序言经济全球化是当代世界经济发展的重要趋势。随着经济全球化进程的不断加快，会展业已发展成为新兴的现代服务贸易型产业。会展经济逐步成为城市发展新的增长点，同时也成为衡量一个城市国际化程度和经济发展水平的重要标准之一。当前我国会展业的国际化程度不断提高，会议和展览活动都面临着与国际接轨的严峻挑战，客观上要求会展从业人员具备较强的英语沟通能力，能为各种大型国际会议和展览活动提供符合国际标准的专业化服务。
为了满足广大会展从业者提高会展商务英语技能的迫切需要，适应当前会展专业教育和培训的飞速发展，我们特组织高校会展专业和英语专业的骨干教师和会展业界的专业人士编写了本书，力求为学习者提供一本具有全球化视野和时代特色的会展专业英语教材。本教材特点鲜明：第一，内容新颖，信息量大，内容涉及会展组织和服务的主要环节和工作重点；第二，专业性和实用性较强，会话、阅读和写作材料均与会展行业的实务操作紧密衔接；第三，突出商务沟通技能培养，语言难度适宜，英语表达通俗地道。
本教材既可作为高校本科和专科会展专业、会展职业培训的教学用书，也可作为会展从业人员和有志从事会展工作的学习者的自学参考用书。
本教材根据会展行业特点以及工作要点，将内容分为两大部分：会议英语和展会英语。每一部分包括七个单元，每个单元均有五大模块：
模块一：会展商务背景。介绍会议和展览活动的相关背景和工作指南。
模块二：会展交际会话。内容涉及会展活动的主要环节和工作重点，包括会展介绍、会展策划、会展预订、会展销售、会展接待、物流服务、会后旅游和展会调查。
模块三：会展短文阅读。帮助学习者熟悉会展业务和工作要点，提高阅读理解能力。
文摘There ale mltlly variations in power supplies.Electricity can bealternating current（ac）or direct current（de）Frequency call be 50 or 60hertz（HZ）or cycles per second.Voltage also valies-evell within thesame city or country.Finally，there are 12 types of attachment plugs in usearound the world and several countries use more than one type.
Eleetrieal equipment or lighting shipped with your exhibit from theU.S.will likely need transforers or converters that can be very expensiveto rent.It is usually simpler to rent equipment locally-especially officeequipment such as fax machines，copiers，and computers.Shipping aU.S.exhibit witll multiple electrical requirements can be a budget busterdue to the high cost of~ntlng transformers.
Inadequate Or improper power supply can spell disaster for productsand demos.It can also interfere witli the proper operation of lightingfixtures.Electrical power to your booth may not be avallable 24 hours aday and may even be shut off at.show elosing.This mealis that computersand other sensitive equipment must be powered down before the showdoses each day.
Typieany trdde show services must be ordered from several providers.Individual Colltac~and order forms are included in the extdbitor manual。Quantities ale often limited so ordering early isalways advisable.
"While the main booth power supply Or plumbing connection still mustbe.ordered from the tl'ade show organizer，most，jf not.all work within thestand（booth space）call be done by the stand（booth）builder.thisincludes utility wire distribution（electrical，phones，computernetworking）；plumbing；and hanging graphics.
Although some trade show veliues seem to be catching Oil to U.S.methods，drayage is still basically an ullknowll.Typically，if your boothships from the U.S，the freight forwarder handleS the oft'loading，deliveryto the Stand，and booth crate storage during the trade show.
