Harvard Business Review on Innovation
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基本信息·出版社：Harvard Business School Press
·页码：240 页
·出版日期：2001年
·ISBN：1578516145
·条形码：9781578516148
·包装版本：1
·装帧：平装
·开本：32开
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内容简介Book Description
In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This helpful volume will help the reader recognize and seize innovation opportunities.
The Harvard Business Review Paperback Series
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
About HBR
Harvard Business Reviewis a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
Book Dimension
length: (cm)21.3 width:(cm)14.2
目录
Creating New Market Space by W. Chan Kim and Renee Mauborgne
Creating Breakthroughs at 3M by Eric von Hippel and Stefan Thomke and Mary Sonnack
Building an Innovation Factory by Andrew Hargadon and Robert I. Sutton
Knowing a Winning Business Idea When You See One by W. Chan Kim and Renee Mauborgne
Meeting the Challenge of Disruptive Change by Clayton M. Christensen and Michael Overdorf
Discovering New Points of Differentiation by Ian C. MacMillan and Rita Gunther McGrath
……[看更多目录]
