THINKING STRATEGICALLY(战略思维)
点此进入淘宝搜索页搜索分類: 图书,进口原版,Business & Investing 经管与理财,Economics 经济,
品牌: Avinash K. Dixit
基本信息·出版社：W. W. Norton & Company
·页码：408 页
·出版日期：1993年
·ISBN：0393310353
·条形码：9780393310351
·装帧：平装
·正文语种：英语
·外文书名：战略思维
产品信息有问题吗？请帮我们更新产品信息。
内容简介在线阅读本书
Uses game theory to create a set of basic strategic principles for sports, politics, business, and personal life.
编辑推荐From Publishers Weekly
Most books on game theory either focus on specialized applications (cardplaying, business, nuclear war) or bore with mathematics and jargon. Free of formulas and argot, this refreshing exception distills the principles, concepts, tools and techniques--brinkmanship, bargaining, unconditional moves, vicious circles, etc.--with an astonishing diversity of illustrative examples drawn from political campaigns, baseball, neighborhood dynamics of segregation, the military draft, speed limits, childrearing and so forth. In helping strategists anticipate rivals' responses and win the game, economics professors Dixit and Nalebuff (who teach game theory at Princeton and Yale, respectively) provide managers, negotiators, athletes, parents and other game-players with a formidable weapon. Drawings. BOMC, Fortune Book Club and QPB selections.
Copyright 1990 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.
From The Washington Post
A fascinating new book that can be read with real pleasure....The problem is, of course, that if Dixit and Nalebuff can improve your strategic IQ, they can improve your competitor's as well.
Review
Game theory grew out of WW II and the minds of the von Neumanns and Morgensterns, the linear programmers and pundits at RAND, Princeton, M.I.T., and others adroit at the rigors of logical reasoning. Dixit (Game Theory/Princeton) and Nalebuff (Game Theory/Yale) are worthy successors, providing a popular exposition in the spirit of The Compleat Strategyst and Strategy in Poker, Business, and War. Interestingly, the authors define game theory as a branch of behavioral science - a definition that might lull the reader to believe that we are dealing with ways to psych out your opponent, bluff in poker, or otherwise act deviously for personal gain. To some extent this is true. However, the techniques illustrated in a rich sampling of cases (from improving your tennis to defeating a hostile takeover) repeatedly make use of the tree diagrams and payoff matrices familiar to game theory as a mathematical discipline. So the reader is introduced to the concepts of zero-sum (you win, I lose) games, sequential versus simultaneous games, "minmax" theorems, cooperative versus competitive games, and the art of mixing strategies to maximize outcomes. This is done with minimal math (at times too minimal!) but oft-repeated slogans, e.g., "Look forward and reason backward." The reader is encouraged to apply the principles developed in each chapter to case studies presented: labor-management negotiations, contract and auction bidding, brinkmanship in the Middle East, maximizing employee productivity, running for President, sentencing a defendant. . .as well as variations on the theme of the prisoner's dilemma and other classic puzzles. It is gratifying that the authors introduce value judgments into the discussion and even demonstrate that, in more cases than you would suspect, it pays to be honest. Surprising, too, are cases where choosing a less favorite outcome can achieve what you really want. Good and thought-provoking. (Kirkus Reviews)--This text refers to an out of print or unavailable edition of this title.
