体验商务英语教师用书3(Market Leader Teacher's Resource Book(Intermediate))
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品牌: 霍尔
基本信息·出版社：高等教育出版社
·页码：234 页
·出版日期：2005年
·ISBN：7040174685
·条形码：9787040174687
·包装版本：1版
·装帧：平装
·开本：16
·正文语种：英语
·读者对象：使用对象：高等院校学生
·外文书名：Market Leader Teacher's Resource Book(Intermediate)
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内容简介《体验商务英语3》系列教材为学习者提供了全新的学习方式，即在体验中学习商务英语，进而提高运用英语进行商务交际的能力，该系列教材是在培生教育出版集团出版的Mardet Leader和Powerhouse系列教材的基础上改编的，由《综合教程》、《听说教程》、《同步练习》、《教师用书》和配套的录音、录像资料等组成。
编辑推荐《体验商务英语3》：《同步练习》提供语法、词汇、写作和语音、听说练习及测试题，配有录音，可作为BEC考试的参考练习。
《体验商务英语3》特点：
将国际商务活动引入课堂，体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入。教学设计严谨，为体验式学习打好基础。教学资源丰富，为体验式教学提供有力支持。
目录
Notes on units
Unit 1 GIobaUsation
At a glance
Business brief
Lesson notes
Unit 2 Brands
At a glance
Business brief
Lesson notes
Unit 3 Travel
At a glance
Business brief
Lesson notes
Unit 4 Advertising
At a glance
Business brief
Lesson notes
Unit 5 Employment
At a glance
Business brief
Lesson notes
Unit 6 Trade
At a glance
Business brief
Lesson notes
Unit 7 Innovation
At a glance
Business brief
Lesson notes
Unit 80rganisation
At a glance
Business brief
Lesson notes
Unit 9 Money
At a glance
Business brief
Lesson notes
Unit 10 Ethics
At a glance
Business brief
Lesson notes
Unit 11 Change
At a glance
Business brief
Lesson notes
Unit 12 Strategy
At a glance
Business brief
Lesson notes
Unit 13 Cultures
At a glance
Business brief
Lesson notes
Unit 14 Leadership
At a glance
Business brief
Lesson notes
Unit 15 Competition
At a glance
Business brief
Lesson notes
Unit 16 Quality
At a glance
Business brief
Lesson notes
Text bank
Teacher's notes
Unit 1 GlobaUsation
One size fits all
The non-globalisation of taste?
Unit 2 Brands
Brand development and advertising
Brand-stretching
Unit 3 Travel
The automation of travel
Hotels and globalisation
Unit 4 Advertising
TV advertising
Word-of-mouth advertising
Unit 5 Employment
Loyalty to the organisation
The human resources function
Unit 6 Trade
Export success 1
Export success 2
Unit 7 Innovation
Creativity
Innovative regions
Unit 80rganisation
Work and family
Working at home and away from the office
Unit 9 Money
Financial centres
Entrepreneurs and venture capitalists
Unit 10 Ethics
Ethics as a marketing tool
Ethical investing
Unit 11 Change
Forcing change
The human effects of change
Unit 12 Strategy
Strategic planning
Obsession with the competition
Unit 13 Cultures
Humour
Different nationalities in global companies
Unit 14 Leadership
A leader's view of leadership
The military model for leadership
Unit 15 Competition
Theories and reality
Women in competitive environments
Unit 16 Quality
Defining quality
Quality standards
Text bank answer key
Resource band
Teacher's notes
Unit 1 GlobaUsation
Telephoning
Unit 2 Brands
Discussion language
Unit 3 Travel
Tetephoning
Unit 4 Advertising
Presentations
Unit 5 Employment
Meetings
Unit 6 Trade
Negotiating
Unit 7 Innovation
Presentations
Unit 80rganisation
Culture
Unit 9 Money
Dealing with figures
Unit 10 Ethics
Problem-solving
Unit 11 Change
Socialising
Unit 12 Strategy
Decision-making
Unit 13 Cultures
Culture
Unit 14 Leadership
Team-building
Unit 15 Competition
Negotiating
Unit 16 Quality
Telephoning: Complaints
Audio scripts
……[看更多目录]
序言为了迎接入世挑战，满足高等院校和广大学习者提高商务英语技能的需求，高等教育出版社引进了培生教育出版集团出版的Market Leader和Power House系列教材，将这两套教材改编为《体验商务英语》系列教材。该系列教材由《综合教程》、《同步练习》、《听说教程》、《教师用书》以及配套的录音带和录像资料组成。该系列教材为学习者提供了全新的学习方式，即在体验中学习商务英语，进而提高运用英语进行商务交际的能力。针对中国人学习商务英语的特点，改编组在原教材的基础上补充了有关商务知识的注释和有中英文注释的词汇表。
文摘Background
Books closed, find out if any of your SS are or have been involved in the music industry and briefly elicit details. Ask SS what music retailers they know （e.g. HMV, Virgin）. Find out which one（s） they use themselves and briefly elicit details of their size, positioning, history, success, etc. Tell SS they are going to read about a UK music retailer called Orbit Records. Write Locations and Products on the board. Tell SS to read Background and note down where the company is located and what products it sells. When they have finished, they compare and finalise their answers in pairs.
Check the answers with the whole class and collate them on the board （Locations- London, UK, Germany; Products -CDs, computer games, videos, tee-shirts, adventure holidays, concert tickets, books, comics）.
A change of leadership Write Signs of leadership failure on the board and elicit some ideas that might apply to Orbit. Tell SS to read through the section headed A change of leadership and note down the signs of leadership failure that are mentioned. When they have finished, they compare and finalise their answers in pairs. Check the answers with the whole class and collate them on the board （poor strategy, lack of clear vision, unable to communicate well, poor morale）.
