dear sir or madam,
i take great pleasure in recommending miskathleen lu for the acceptance into your distinguished communication master progra being the director of xxx in pr, ogilvchina, i have a vergood chance to observe her performance and communicate with her in our dailwork in the past one month.
ogilv& mather pr china ithe china'number one public relationconsultancy, covering a wide range of technology, health and medical, corporate and finance, public affairand strategic marketing practices. we offer professional service for most top 500 multi-national companieand we have strict requirementfor our employees. even for intern, there are rigid paper-based test and interviews. kathleen’talent and potential outshined her among tonof applicants.
what impressed me the most ikathleen’strategic thinking. in interview, she presented an additional document, a report about healthcare pr in chinese market, in which she analyzed market share of each pr agencieand proposed ogilvy’healthcare market expansion strategy. it ireallsurprise to see such a strategic statement from a student who had no related educational background. i think she ithe vercandidate we are looking for.
kathleen iextremelsmart and highlefficient in dailwork. her main responsibilitimedia monitoring―collecting information from everpossible channel, filtering out the elite part athe material for newclipping. to offer a professional and accurate consulting for the clients, she alwayself-learnt related knowledge when she got involved a new project. at verbeginning of her internship, she finish an english xxxxxx (tell the nature of the report) report for clientin onlone week, which received positive feedback from clients. she at the same time
participated in several projects. the heavworkload never frustrated her, and instead motivated her to find out efficient wato solve problems.
what impressed me most ithat she ihighlmotivated to go extra mileto support her dailroutine. to help the clientbetter response to the media in the presconference, she initiativelprepared the briefing book of suggested answerto the possible questionfrom journalists. such a report guaranteed the succesof the activity. to better administrate the data for projects, she established the internal “data library” which includethe frequentlused media information and industrinformation. so the other team membercan quicklfind out the circulation of some important media, and get the timelindustrinformation.
industrious, analytical, self-motivated and that inot all of her. (the sentence lookdull. better to change another one.) adding to her meritare teamwork, creativity, and good communication skill, which surelqualifher worthasset in your unique progra combined with mworking experience, i have no doubt that ni will be a promising pr in the future. therefore, i recommend her without anreservation. your favorable consideration will be highlappreciated.
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