3. Do any of the Microsoft strategies belie future issues that Microsoft and other technology-oriented firms should prepare to deal with in coming years?
Technology firms typically do not follow consumer wants and needs but create them because there is no conceptual understanding in the marketplace when they develop and introduce new products. In addition to some very clever and hard-nosed approaches to marketing, Microsoft also utilized some forward and very unusual thought processes to arrive at new approaches that often effectively changed many traditions and expectations. One could argue that Microsoft has been successful because it remained focused on what would be best for themselves and the consumer rather than merely responding. Gates and Microsoft took some existing concepts and looked way out on the horizon to identify some possibilities that were literally beyond the horizon. However, in the future, given the public knowledge of their actions, and constant media scrutiny, Microsoft and other similar technology-based firms are unlikely to achieve as many competitive marketing advantages as in the past)
这是case的答案，但是不是很明白！！
參考答案:微软的某些战略是否间接证明了微软和其他技术导向的公司对未来几年的发展并无十足把握？
一般来说，技术公司是主动引导顾客的意愿跟需求而不是被其牵着鼻子走的，因为每当有新产品被开发跟引进的时候，市场上对其概念性的理解是还没有来得及形成的。除了采用很多明确且有实际效益的市场政策以外，微软还独辟蹊径地利用了其他一些超前且不寻常的思路，从而有效地改变了很多传统做法也扭转了一些固定的思维模式。也许有人会说微软之所以能成功是因为它一直都将精力放在对其自身及顾客发展最有利因素的研究上，而不只是简单满足于对事件做出快速的反应跟变通。盖茨和他的微软接受了很多既定的观念，但最难能可贵的是他们能跳出那个圈子去考虑到很多其他的可能性。然而就将来而言，考虑到他们言行的公共影响跟传媒效应，微软和其他类似这样基于技术的公司是不大可能再取得跟过去一样多的有市场竞争力的优势的。
