名牌战略具有重大的现实意义。实施名牌战略的企业应正确理解名牌战略的意义和处理它与企业文化之间的关系。随着市场竞争的加剧,企业面临的挑战已不仅来自于产品价格和技术、销售渠道与策略、企业管理与文化,如何打造成功的企业品牌,在品牌国际化是企业进入世界市场、参与国际竞争的重要手段。
兄弟只有这么多分，都给您了。
參考答案:Brand Strategy is of great realistic significance. Brand Strategy implementation of strategic enterprises should correctly understand and handle it and the significance of the relationship between corporate culture. As market competition intensifies, the challenges facing enterprises have not only come from the prices of products and technologies, sales channels and strategies corporate governance and culture, how to create a successful brand, the brand is international enterprises to enter world markets an important means of participating in international competition.
