Generally speaking,CRM is a new system of management aiming at
bettering the relation-ship betwen enterprises and customer.it is
applred in the field of marketing,services and technicl support,
which is related to customers.On one hand,the CRM is to attract
and retain more customers by providing much quicker and more
considerate excellent service:On the other hand ,it is to cut down
the cost of an enterprise by overall re-engineering and the
management of an enterprise's workflow process.
參考答案:一般来说，客户关系管理是一个新的管理体系，目的是在企业和客户之间建立良好的关系。应用在和客户相关的一些领域，比如：市场、服务和技术帮助。一方面，客户关系管理靠提供更快捷更周到满意的服务来吸引和维持更多的客户。另一方面，可以帮助企业在全面的业务流程再设计和企业工作流程管理中节约成本。