在谈判中，谈判者运用客观标准时还应注意以下几个问题：
⑴建立公平的标准。商务谈判中，一般应遵循的客观标准有：市场价值、科学的计算、行业标准、成本、有效性、对等原则、相互原则等，客观标准的选取要独立于双方的意愿，公平合法，并且在理论和实践中均是可行的。
⑵建立公平的利益分割方法。如大宗商品贸易由期货市场定价进行基差交易；在两位股东持股相等的投资企业中，委派总经理采取任期轮换法等。
⑶将谈判利益的分割问题局限于寻找客观依据。在谈判中，多问对方：您提出这个方案的理论依据是什么？为什么的这个价格？您是如何算出这个价格的？
⑷善于阐述自己的理由，也接受对方合理正当的客观依据。一定要用严密的逻辑推理来说服对手。对方认为公平的标准必须对你也公平。运用你所同意的对方标准来限制对方漫天要价，甚至于两个不同的标准也可以谋求折中。
⑸不要屈从于对方的压力。来自谈判对手的严厉可以是多方面的：如，贿赂、最后通牒、以信任为借口让你屈从、抛出不可让步的固定价格等。但无论那种情况，都要让对方陈述理由，讲明所遵从的客观标准。
參考答案:In the negotiation, the negotiator should pay attention to the following several question to use objective standard time:
¢ÅSet up fair standard. In the commercial negotiation, the objective standard that should generally be followed has: Market value , scientific calculation , sector standard , cost , validity , reciprocity principle , mutual principle ,etc., the objective and standard one will be chosen and will be independent of the wills of both sides, fair and legal, and feasible in the theory and practice.
¢ÆSet up fair interests and cut apart the method . If large goods trade is carried on the bad trade of base by the market price of the futures; Is it among the investment enterprise that equal to , appoint general manager is it rotate law wait term of office to adopt to hold share in two shareholder.
¢ÇThe question of cutting apart that will negotiate the interests is confined to looking for the objective basis. In the negotiation , ask to the other side more: What is the theoretical foundation that you propose this scheme? This price of why? How do you calculate this price?
¢ÈGood at explaining one's own reason, accept the other side's objective basis rational to be proper too. Must persuade rivals with tight reasoning from logic . The other side thinks that the fair standard must be fair too to you. The other side using you to agree standard restrains the other side from asking an exorbitant price, even can seek to compromise in two different standards.
¢ÉDon't submit to the other side's pressure . It can be in many aspects that the ones that come from negotiating the rival are severe: For instance, bribing , ultimatum , regarding believing in as the excuse to let you submit to , sell the regular price that can't give in etc.. But no matter that kind of situation, should all let the other side state the reason , explain objective standards complied with .
