品牌：井升华
基本信息
·出版社：华东师范大学出版社
·页码：333 页码
·出版日：2008年
·ISBN：9787561758229
·条码：9787561758229
·版次：1版
·装帧：平装
·开本：16 16
·英语：英语
·丛书名：高职高专“十一五”规划教材
内容简介
本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，并由外籍商务英语专家审定把关。本教材有以下特点：
起点、难度适当，符合高职学生特点，注重语言基本功，强化听说读写译技能训练，富有时代特色，商务与语言有机衔接，重在培养职业能力，适应商务职场需要，配有光盘、多媒体课件及网站，方便课余巩固。
目录
Unit 1汽车与交通
Topic-based Content：Automobiles and Transportation
Topic Readin9：Extracts of Automobiles and Transportation
Extract 1：Automobile Industry
[相关链接] Related Link：Brands of Cars
Extract 2：Traffic Congestion and Its Solution
[文化链接] Culture Link：Carpool／Vanpool
Extract 3：China’S Drive for Local Car Brands
Extract 4：China Starts Driving in Style
[文化链接] Culture Link：Driving Through
[实例链接]Link to Authentic Document：Car Exchange Agreement
Unit 2“租”出好生意
Topic-based Content：Leasing
Topic Readin9：Extracts of Leasing
Extract 1：How to Choose an Equipment Leasing Company
Extract 2：Equipment Leasing
[实例链接]Link to Authentic Document：Rental Agreement
Extract 3：Leasing Advantages
[相关链接] Related Link：租约小知识
Extract 4：How Do I Buy My Car at the End of the Lease?
[实例链接]Link to Authentic Document：LEASE
Unit 3观光“财道”
Topic-based Content：Tourism
Topic Readin9：Extracts of Tourism
Extract 1：Tourist Industry
Extract 2：Planning Your Trip
[文化链接] Culture Link：To Be Time Travelers
[相关链接] Related Link：China to Become the Second Largest Tourism Economy with in the Decade
Extract 3：Safety and Security Warning
Extract 4：Cultural Tourism
[实例链接]Link to Authentic Document·A Tourist Promotional Letter
Unit 4商贸经典路——丝绸之路
Topic-based Content：Silk Route
Topic Readin9：Extracts of Silk Route
Extract 1：The Story and Its Significance
Extract 2：Foreign Influence
[相关链接] Related Link：The Region of the Silk Route
Extract 3：Marco Polo on the Silk Route
Extract 4：Living In Silk：Chinese Textiles through 5，000 Years
[文化链接] Culture Link：Digital Silk Road
Unit 5创意掘金
Topic-based Content：Creative Industry
Topic Readin9：Extracts of Creative Industry
Extract 1：Definition and Boundaries of Creative Industry
Extract 2：Significance of Creative Industry
[文化链接] Culture Link：The Best Product Design of 2006
Extract 3：Creative Industry in the Wodd
Extract 4：Creative Industry in UK
[相关链接] Related Link：An 0仟1cla]Measure of Innovation
Unit 6服务至上＆休闲招财
Topic-based Content：Service&Leisure Industry
Topic Readin9：Extracts of Service&Leisure Industry
Extract 1：Leisure Industry
Extract 2：Services
[文化链接] Culture Link：The Forgotten Pioneer of Corporate Design
Extract 3：Service Industries
Extract 4：Leisure Society
[相关链接] Related Link：Public Utilities
……
Unit 7商界谈吃
Unit 8期中复习
Unit 9商界英雄记
Unit 10企业及其系统
Unit 11管理科学管窥
Unit 12聚焦企业文化
Unit 13“交往”手段制胜
Unit 14兼并浪潮
Unit 15证券英语趣谈
Unit 16期末复习
参考文献
……[看更多目录]
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