品牌：Arun Sinha
基本信息
·出版社：John Wiley & Sons
·页码：238 页码
·出版日：2006年
·ISBN：9780470051436
·条码：9780470051436
·装帧：平装
内容简介
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What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can.Sweet Spotshows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You’ll learn how to bring smart marketing together with good leadership to find your business’s sweet spot.
作者简介
Arun Sinhais the Chief Marketing Officer at Pitney Bowes, where he is respons-ible for marketing, brand management, public and media relations, Web strategy, and marketing research worldwide. Throughout his career in senior marketing positions, he has successfully launched twenty new brands and grown the brand equity of many world-renowned brands at Colgate-Palmolive, the Ford Motor Company, Philip Morris, and Pitney Bowes.
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Review
"It is an excellent book - one of the best in recent memory about marketing."--Chairman and CEO of FedEx, Frederick W. Smith"Arun Sinha has called to attention a new way of thinking that will help businesses move the market. Through his ‘sweet spotting’ skills and strategies, Sinha provides a fresh perspective on marketing processes that can help organizations think differently about how to optimize and create market opportunities to achieve ongoing success. A definite-must read for marketers of all levels!" --Chief Marketing Officer of Yahoo! , Cammie Dunaway"Arun Sinha confronts the new realities of marketing. The book is well packed with contemporary examples. An easy and compelling read."--Ram Charan, Best selling co-author ofExecutionandConfronting Realities. Author of forthcoming book,Know-how Substance of Successful Leadership."Sweet Spot de-mystifies and simplifies the complexity surrounding marketing and branding. Arun Sinha’s personal story telling, experience and business examples provide an easy framework for achieving marketing nirvana and creating business advantage."--Allan Steinmetz, CEO, Inward Strategic Consulting Inc."I am in heated agreement with Arun Sinha that success comes to those companies where marketing is central to the business. The question is how to actually make this happen. Arun gives us a thorough examination of what the world’s best companies do specifically to maximize their marketing game, and how they get all the pieces of the organization in perfect alignment to hit the ‘sweet spot’ of success."--Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide
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