[ 委托与代理 > 申请代理业务 > sole agency -- retail ]
Dear :
[company] is one of the leading companies in retail business. We have outlets throughout [country/area]. We are interested in your [products] displayed at [exhibition] and would like to know whether you could offer us a sole agency to retail your products in [country/area].
We are confident that there is a growing market for your products in [country/area], due to the increasing demand for .
We operate on a % commission basis on net list prices, with an additional % del credere commission if required. We usually pay our principals by bill of exchange on a quarterly basis.
If you are interested in the above proposal, we will send our representative to discuss further details with you. We look forward to hearing from you soon.
Yours sincerely,
[name]
[title]
[ 委托与代理 > 申请代理业务 > buying agent ]
Dear :
I am replying to your company''s advertisement in [commercial journal] in which you indicated the need for a buying agent to represent your group in [country/area].
My company specializes in buying [products] and we have acted for several firms in [country/area]. We have well-developed connections with leading brand manufacturers in [country/area]. We are able to keep you well informed of new products from the industry and purchase a wide range of products at reduced export prices. In addition, we can offer excellent terms for freight and insurance.
Our usual commission is % on c.i.f. invoiced values, and we make purchases in our principals'' names, sending them accounts for settlement.
I have enclosed literature providing details about our services and terms. If you are interested, please contact me at the above address. I am looking forward to hearing from you.
Sincerely yours,
[name]
[title]
Encl.
[ 委托与代理 > 指定代理商 > accepting proposal ]
Dear :
Thank you for your proposal to act as our agent for the sale of [products] in [country/area]. I am pleased to inform you that we have decided to accept your proposal on the basis of a per cent commission, payable on all orders received through you. In addition, we will refund expenses reasonably incurred in promoting our sales.
Provided that the arrangements you make with customers are favorable to our interests, we will trust to your judgement such matters as discounts and the granting of credit. We trust that the orders we receive through you and the terms on which you have accepted them will justify our confidence in your ability to promote the sale of our products in [country/area].
Sincerely yours,
[name]
[title]
[ 委托与代理 > 指定代理商 > letter of authorization ]
Dear :
Thank you for your letter of [date].
By this letter, we now formally authorize you to act as our agent in [country/area]. Enclosed are two copies each of the following documents:
1.
2.
3.
Please sign and return us the duplicate copy of this letter, together with one copy each of the above documents. We look forward to a pleasant business relationship.
Yours sincerely,
[name]
[title]
[ 委托与代理 > 委托 > consignee''s request for trial consignment ]
Dear :
We are a large retail chain specializing in business. We have recently received a number of inquiries from our customers in [area/country] for your [product]. We have also learned from other sources that there are good prospects for the sale of this product. We would like to suggest that you send us a trial delivery for sale on consignment terms.
We make this proposal, hoping that we will place firm orders when we feel sure that the market is established. If you agree, we will get down to details in regard to payment, commission, and so on. You may check our standing with [bank], our banker.
We look forward to your early reply.
Sincerely yours,
[name]
[title]
[ 委托与代理 > 委托 > consignor''s instruction for consignee ]
Dear :
We have shipped to you today a consignment of ten cases of [goods] by [ship], which is due in [port] on [date].
We are now enclosing the shipping documents for this consignment, a proforma invoice, and a price list of all the items shipped.
You will of course sell at the best prices you can get. The listed prices are for guidance only and represent the limits below which the [goods] may not be sold on our behalf.
We hope to hear from you soon.
Yours Sincerely,
[name]
[title]
Encl.
[ 委托与代理 > 寻找代理商 > requesting recommendation ]
Dear :
We have decided to expand our business to [country/area]. We are therefore looking for an agent with an efficient sales organization in that area to help us to market our products.
We would be grateful if you could introduce our name to your correspondents in [country/area] and help us to get in touch with some suitable and reliable firms.
Hope to hear from you soon.
Sincerely,
[name]
[title]
[ 委托与代理 > 寻找代理商 > self-introduction and inquiry ]
Dear :
We are one of the leading manufacturers in [country]. We produce [products]. We are looking for a company who can help us distribute our products in new markets. At present we export to [country/area], but we would like to expand our business to [country/area].
Enclosed is a brochure which gives details of our company. If you have further questions, please feel free to contact us.
We look forward to hearing from you.
Sincerely yours,
[name]
[title]
[ 委托与代理 > 向代理商提供条件 > offering terms for consideration ]
Dear :
We were informed by [name] of [trade/government organization] that your firm may be interested in acting as our agent in [country/area]. In this letter, we have enclosed our company brochure and the latest catalog of our products. As you can see in the enclosed literature, we are one of the leading manufacturers of [products]. We produce a wide range of products, from to .
We would now like to expand our export business into the [country/area] market where we know there is an increasing demand for our products. The type of agency we are looking for will have resources to cover the area of in selling our products. We are offering a % commission on net list prices, plus advertising support. There would be an additional % del credere commission if the agent is willing to guarantee his customer''s accounts.
If you believe you have the resources to handle a sole agency covering the above area, and feel that you can develop this market, please write to us as soon as possible.
Yours sincerely,
[name]
[title]
Encl.
[ 委托与代理 > 回复代理商建议 > accepting proposal for trial consignment ]
Dear :
We were pleased to receive your letter of [date]. After a careful consideration of your terms, we have decided to accept your proposal that we send you a trial delivery of our [products] on consignment.
We are therefore sending you a representative selection of our most popular lines. The consignment is being shipped by [ship], leaving [port] for [destination] on [date]. We will send you bill of lading and other shipping documents as soon as we receive them. In this letter, we are enclosing a pro forma invoice showing prices at which the goods should be offered for sale.
We hope you will find a ready sale for our products.
With best regards,
[name]
[title]
[ 委托与代理 > 回复代理申请 > interested, but do not agree with terms#1 ]
Dear :
Thank you for your letter of [date] in which you proposed to act as our buying agent in [country/area].
It is true that we are looking for an agent to represent us in [country/area], and we think that most of the terms quoted in your draft contract are acceptable. However, the per cent commission you quoted on c.i.f. invoice values is too high, and we cannot accept it. We usually pay commission not more than per cent on net invoice values. If you accept this rate, we will sign a -year contract with you.
Thanks again for your proposal. We look forward to hearing from you.
Yours sincerely,
[name]
[title]
[ 委托与代理 > 回复代理申请 > interested, but do not agree with terms#1 ]
Dear :
Thank you for your letter of [date] in which you proposed to act as our buying agent in [country/area].
It is true that we are looking for an agent to represent us in [country/area], and we think that most of the terms quoted in your draft contract are acceptable. However, the per cent commission you quoted on c.i.f. invoice values is too high, and we cannot accept it. We usually pay commission not more than per cent on net invoice values. If you accept this rate, we will sign a -year contract with you.
Thanks again for your proposal. We look forward to hearing from you.
Yours sincerely,
[name]
[title]
[ 委托与代理 > 代理商回复请求 > accepting suggested terms ]
Dear :
We are pleased to inform you that we decide to accept your suggestion that you send us a representative selection of your products on a consignment basis. We are quite satisfied with your suggested terms, and we shall be glad to receive your formal agreement for signature.
We believe that with our reputation and connections in [country/area], we will offer you excellent sales to guarantee the success of your products in [country/area].
Yours sincerely,
[name]
[title]
[ 委托与代理 > 代理商回复请求 > interested, suggesting your terms ]
Dear :
I am pleased to receive your letter of [date] in which you invited me to undertake the marketing of your products in [country/area].
I will gladly accept your invitation if we can reach an agreement on terms and conditions. I suggest for consideration the following terms:
1. An agency commission of % to be payable on net amounts invoiced;
2. A del credere commission of % in return for my guarantee of payments due on all accounts;
3. An agreement extending over at least years.
Please tell me as soon as possible whether you in general agree with these suggestions. I expect to be in [place] next month, and I hope we could meet and discuss the details.
Yours sincerely,
[name]
[title]
[ 委托与代理 > 代理商回复请求 > request -- details to be clarified ]
Dear :
Thank you for offering us a sole agency for your products in [country/area].
We are confident that we can handle the kind of business you described in your letter of [date], and we agree with you that the demand for [goods] here is increasing. However, there are some points we would like to clarify with you before we make a decision.
1. How would payment be arranged? Bill of exchange, letter of credit, or bank draft?
2. How would you help us with advertising?
3. If a disagreement arises over the terms of the contract, who would be referred to in arbitration?
4. How long would the initial contract run?
If you can send us a draft contract including all the necessary details, we will give you a more definite reply. We look forward to hearing from you soon.
Yours sincerely,
[name]
[title]
[ 委托与代理 > 代理商回复请求 > request -- terms to be changed ]
Dear :
Thank you for inviting us to be the sole agents for your [products] in [country/area].
Before making a decision, we would like to suggest a few changes in the terms you proposed.
First of all, the annual turnover you expect is too high to be realistic, and the commission you offer -- per cent -- is too low. We think a minimum of per cent on net invoice totals would be more reasonable.
Secondly, we feel that the territory you offer is too restrictive for sales. We suggest that it be extended from [area] to [area].
Finally, although we will hold the stock you proposed, we expect you to shorten the delivery date from weeks to weeks when there is a rush of orders before the holiday season.
If we could reach an agreement on these conditions, we would certainly accept an initial -year contract to act as your agents.
Sincerely yours,
[name]
[title]
