SportsOneSource媒体2007年12月12日报道：DC近日在洛杉矶Melrose Avenue大道8025号开设了第二个旗舰店。
“我们非常高兴这一新概念旗舰店建成了，而且它的位置正位于全世界的娱乐中心。”DC总裁Nick Adcock说道：“随着产品线的不断扩大，我们觉得我们需要这样一个新概念旗舰店来表现DC品牌的全部风采。它将为人们带来一个极不寻常的感觉。”
在Melrose旗舰店7400平方英尺卖场中将展示出DC不断扩大的生产线的全部产品，并为洛杉矶市场提供多种DC品牌的顶级产品。在四个独立的卖场中将展出各种DC品牌最新的男女式及儿童产品，其中包括：滑板鞋，服装及配饰;女鞋、服装及配饰;时尚款鞋及时尚服装;季节性产品，如：外衣，滑雪鞋和配件。
DC计划为Melrose店举办各种特别活动，包括运动员签售会、产品推广、电影放映，以及摄影和美术展览等活动。
Melrose店是DC的第二个旗舰店。DC的第一个零售店是于2006年春在纽约Soho区开设的。
原文：DC Opens Flagship Store in L.A.
SportsOneSource Media Posted: 12/12/2007
DC has opened its second flagship store at 8025 Melrose Avenue in Los Angeles. For the Southern California-based company, the Los Angeles store provides the ability to offer a total DC brand experience in its own backyard.
“We are extremely excited about this new concept store, and more so, its location in the heart of the entertainment capital of the world,” said DC President Nick Adcock. “With our expanding product offering we felt we needed a statement store to represent the breadth of the brand. This store allows us to do exactly that with a unique DC feel.”
At 7,400 square feet, the Melrose store will showcase DC’s growing lines and offer a wide selection of the brand’s premium product to the Los Angeles market. Four separate spaces within the store will feature a range of DC’s latest products for men, women and kids including: skateboarding shoes, apparel and accessories; women’s shoes, apparel and accessories; lifestyle footwear and apparel; and seasonal product such as outerwear, snowboarding boots and accessories. Additionally, exclusive product will be developed specifically for the Melrose location. The store will also house a private showroom for media and sales purposes.
“We feel the Melrose store design strongly represents the essence of the DC brand on a global basis,” said Adcock. “In the next 12 -18 months you will see new retail locations globally utilizing this design aesthetic.”
The store’s interior has been designed to reflect DC’s skateboarding and action sports lifestyle and heritage. Visitors to the store first enter below an inverted vert ramp that lines the ceiling. Displayed throughout the store are a variety of large format images featuring DC’s world-class team of athletes and iconic moments in the brand’s history. Visitors can expect new imagery to be displayed regularly throughout the year, creating a permanent gallery of DC photographs.
DC plans to host a variety of special events within the Melrose store, including athlete autograph sessions, product launches, film screenings, and photography and art exhibitions.
The new Melrose store is DC’s second flagship store. DC’s first retail location opened in New York’s popular Soho district in Spring 2006.
