2008年1月9日消息--X-Socks已与Beaver Creek Race Department建立合作关系，成为Beaver Creek Race Department的主要赞助商和官方指定袜子品牌。Beaver Creek Race Department每年都组织举办各种系列的体育赛事，倍受爱好者欢迎。X-Socks是一个高技术含量的意大利袜业公司，其产品由LOWA boots公司负责在美国经销。
Six-race系列竞赛将于Vail Valley举办，1月14日开始一直进行到2月25日，并于3月3日决赛。X-Socks将作为该赛事的主要赞助商，在Vail Valley的商店、餐馆、酒吧以及其它相关项目的海报、广告中均会出现X-Socks图案，并且对于比赛优胜者还会收到X-Socks提供的奖品礼包。
X-Socks除了赞助Resort Race Series系列赛事，同时也被Beaver Creek Race Department机构指定为官方袜子品牌。X-Socks公司将向该机构提供各类袜子，从而得到产品反馈以便改进。X-Socks公司的袜子名闻天下，其产品采用的高效能水分管理系统在各种温度范围内均有不错的表现。Beaver Creek地区冬季气温极低，这为该产品提供了一个绝好的在低温环境下测试的机会。
原文：X-Socks Partners With Beaver Creek Race Department
Stamford, Connecticut, January 9th, 2008 — X-Socks has partnered with the Beaver Creek Race Department as a presenting sponsor and official sock of their very popular, annual Resort Race Series. X-Socks is a high end, highly technical Italian sock company distributed by LOWA boots in the U.S.
The six-race series starts January 14 and runs through February 25 with finals being held on March 3. Posters advertising the series, and including the X-Socks logo as a presenting sponsor, are blanketing retail shops, restaurants, bars, and other businesses throughout Vail Valley. The socks will be part of the prize packages given to race winners.
In addition to their sponsorship of the Resort Race Series, X-Socks has also been named the official sock of the influential Beaver Creek Race Department. The company will distribute a variety of socks to this group and use them as a sounding board for product feedback and development. The sock company is well-known for their highly functional moisture management system throughout the whole aerobic range of temperatures. The winter temperatures of Beaver Creek offer a perfect opportunity for testing the lower ranges of cold weather.
In January, 2007, LOWA Boots LLC acquired U.S. distribution rights for X-Socks . Based in Asola, Italy, X-Socks designs and manufactures X-Socks and X-Bionic Underwear. Both brands are headquartered in the LOWA offices in Stamford, Connecticut. The socks cross over many market boundaries including outdoor, hunting, biking, golf, and military. The underwear targets active sports such as skiing, biking, winter hiking, and climbing. LOWA is active in most of these markets so there is built-in synergy between the two brands.
LOWA sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, mountaineering, field sports, and professional task force use as well as everyday use. The company has also acquired distribution rights to the Tecnica Outdoor Footwear Division for the U.S. market, beginning with the introduction of the spring 2008 collections. The division encompasses both Tecnica hiking boots and T-Shoes urban adventure travel footwear.
