英国公平贸易局(OFT)近日宣布耐克收购茵宝案的所有相关手续已办理完毕。反垄断局此案监察员表示说,在英国,耐克和茵宝同属运动服饰供应商,部分经营领域重叠,其中包括足球方面--足球鞋和相关装备,同时双方也都曾竞标足球队赞助权。然而,双方的大部分经营领域并未重叠。
俱乐部鞋服赞助和英国市场上的销售方面来看,耐克和茵宝之间的竞争关系并不明显。茵宝主要在英国大众运动商品市场上占据主导地位,而耐克则主攻英国俱乐部。"
其实,OFT也考虑过两个公司的这次收购是否是串谋行为,2003年茵宝曾因在2000年欧洲杯期间勾结足球装备定价联盟成员而被OFT罚款。但耐克收购茵宝则可将此排除,更像是对手之间的竞争结果。OFT最后结论认为两者的兼并不会加剧英国同行业的竞争。
10月底,耐克斥资2.85亿英镑(合计5.65亿美元)。
当地时间1月31日,茵宝将召开股东大会,投票决议耐克的收购案。
相关背景:英国Umbro是一个拥有78年历史的足球届的著名品牌,于一九二四年由英国堪富利士兄弟创立,以他们俩的英文名(humphrey Brothers)内的五个英文字母合并成umbro一词,后在配以双菱图案成为今日的注册商标。曾赞助过英国国家足球队和多支英格兰顶级足球俱乐部,Nike公司自1990年开始涉足足球运动,不断扩展其产品线,这次收购Umbro品牌可以看作是Nike公司针对Adidas品牌收购Reebok所做出的回应,Umbro品牌将作为Nike公司旗下的品牌继续运转,Nike公司的足球运动产品线也将与Adidas展开新的竞争,不仅在足球领域,篮球、田径、网球等各种体育项目里,这两大品牌都将是竞争对手。
原文:UK Anti-Trust Agency Clears Nike Purchase of Umbro
SportsOneSource Media Posted: 1/16/2008
The UK's Office of Fair Trading said it has cleared Nike Inc's proposed purchase of Umbro PLC. The anti-trust watchdog said that in the UK, Nike and Umbro do overlap in the supply of athletic apparel -- including replica football kit -- sports footwear and equipment, and both also bid to secure kit (sports licensing) deals with football teams. However, in most sectors, the overlap is low.
The OFT said that while the companies do have a high combined market share - over 45 percent - in replica kit sales, it found that this "overstates the rivalry between them."
"Club kits and England kits are not significant competitive alternatives, and Umbro's leading position is principally based on its England kit deal, while Nike's sales derive from its club kit deals," said the OFT.
The OFT also considered the issue of collusion, given that in 2003 it had fined Umbro and other members of a price-fixing cartel in replica football kit around the time of Euro 2000. But it ruled out concerns that placing Umbro under Nike's control would make tacit or explicit collusion between rivals more likely.
"The OFT has decided that the merger raises no competition concerns in any market, "the OFT concluded.
Last October, Nike bid 285 million pound($565 million) for Umbro.
Umbro shareholders will vote on the offer at their Jan. 31.