SportsOneSource媒体2008年1月16日报道：国际足球联合会FIFA近日在新加坡樟宜机场建立了一个FIFA官方体育用品商店。
国际足联称，其第一家直营店的成立对所有球迷和时尚青年来说具有重大的意义，为他们提供了独特的FIFA系列商品的来源，这些商品的制作灵感均来自于过去、现在和将来的足球赛事。在FIFA足球联赛期间，FIFA体育用品将全年无休的为各国球迷提供出售，而不仅仅是比赛所在国家。
“世界首个国际足联官方商店的成立，使球迷现在有机会申请买到独一无二的足球用品。国际足联及其各次世界杯分站赛中，FIFA官方商店将成为人们日常生活中不可或缺的一部分。”国际足联执行委员会委员兼亚足联主席Mohamed bin Hammam在商店开业典礼上说道。
设计师们为FIFA官方商店设计制造了5个特殊的服装生产线，以使产品更能反映出足球运动的魅力与活力。从经典款球衣到便装、高档服装，每一件商品上均刻有“官方特许产品”的标识来表明其品质。
继新加坡之后，FIFA官方商店将陆续在伦敦、东京、洛杉矶等城市，以及重要的新兴市场如拉丁美洲、中国和印度等各地相继开设。国际足联独家授权代理商--Global Brands Group集团将在2014年之前负责商店的运营。
原文：First FIFA Official Store Opens in Singapore
SportsOneSource Media Posted: 1/16/2008
FIFA, the world football’s governing body opened its first FIFA Official Store at Singapore’s Changi airport.
FIFA’s said its first retail concept creates a memorable experience for fans of both football and fashion by offering a unique range of official merchandise inspired by the past, present and future of the game. For the first time, FIFA merchandise will be available to fans all year round and not just in host countries during FIFA events.
"With today’s world premiere of the FIFA Official Store, fans now get the opportunity to buy a unique piece of football experience all year round. FIFA and its various World Cup events will become part and parcel of people’s everyday lives in the official store, which is only the first of many more to follow," said FIFA Executive Committee member and AFC President Mohamed bin Hammam at the store’s opening.
Designers have created five unique clothing lines for the FIFA Official Store, reflecting the heritage and dynamism of football. From vintage-style jerseys that honour FIFA World Cups of the past to casual wear and high-end apparel, each item bears the ‘Official Licensed Product’s logo as a seal of quality. The lines - Code, Trophy, Editions, Events and Sports Graphics - will be targeted at male and female consumers of all ages and will appeal to football fans and trendsetters alike.
After Singapore, further FIFA Official Stores are due to open in London, Tokyo and Los Angeles, as well as in important emerging markets such as Latin America, China and India. FIFA’s exclusive licensing representative until 2014, Global Brands Group, will operate the stores.
"As FIFA’s first permanent retail location, the FIFA Official Store represents an important milestone toward further connecting fans around the world to FIFA’s rich heritage dating back to 1904 as well as the excitement and anticipation of future events, including South Africa 2010," said Gary Schoenfeld, president and co-CEO of Global Brands Group.
In addition, a web-based store will open on the official website, www.FIFA.com, in the autumn of 2008. FIFA products are also sold at various Official FIFA World Cup Stores across South Africa, the host country of the 2010 FIFA World Cup.
