2008年1月10日消息：VF公司--Wrangler、The North Face等品牌的母公司，近日宣布其长期营收目标有所提升，对未来前景十分看好，并告诉投资者，到2012年其年收益将达110亿美元。
若想达到此目标，必须保证今后每年的营收增长率达到8％至10％。公司声称能达到6％到7％的增长率，另外，并购也将带来2％至3％的增长率，而带动营收增长的“关键动力”在于向国际市场的不断扩张，这部分营收预计每年将增涨13％，而直销业务部分也有望达到每年18％的增涨率，并最终占到总营收比重的22％。该公司表示，预计今年其收入将增涨9％。
“尽管有很多投资者的投资情绪不太高昂，但我们仍对2008年的前景十分看好！”该公司宣称。
“VF公司以现实和传统的管理方式而著称。”Morgan Keegan公司分析专家Brad Stephens说道：“尽管投资者很担心行业萧条的发生， 但仍有很多消费者够买Ugg靴子和iPods--这些大品牌并无影响，而且VF公司的7 For All Mankind、The North Face以及Vans品牌也都发展的不错”。
VF公司的牛仔品牌包括Wrangler、Lee、Rustler等，户外品牌有The North Face、JanSport、Eastpak、Vans以及Reef，体育运动服饰品牌有Nautica 。去年，该公司又并购了时尚服装品牌lucy activewear和7 For All Mankind。
原文：VF Corp. Raises Outlook, Is Bullish On Five-Year Plan
VF Corp. The Greensboro, N.C. parent of such brands as Wrangler and The North Face says it is hiking its long-term revenue outlook, telling investors it plans to reach $11 billion in revenues by 2012.
That growth would require annual revenue gains of 8 to 10% annually. And while it says it will achieve 6 to 7% of that growth organically, acquisitions will also add 2 to 3%. The company says its "key growth drivers" will be international expansion, expected to increase 13% annually--and its direct-to-consumer business, which is expected to rise 18% annually, and eventually account for 22% of revenues. For this year, the company says it expects its revenues to rise by 9%.
"We're bullish about our prospects for 2008, despite the sharp downturn in investor sentiment surrounding many consumer-focused sectors," the company says.
VF has a reputation for being "very realistic and very conservative when giving guidance," says Brad Stephens, an analyst who follows the company for Morgan Keegan. And despite investor concerns about the sector, "consumers are still buying things like Ugg boots and iPods--stronger brands are doing well. And some of VF's brands--7 For All Mankind, the North Face, Vans--still have some growth.
"Even the businesses that are likely to have trouble showing growth next year are things like denim, which are its steady-eddie staple. So while it may not grow, it won't see substantial deterioration, like some other apparel companies might."
In addition to its jeanswear division, which includes Wrangler, Lee and Rustler, VF's outdoor division includes The North Face, JanSport, Eastpak, Vans and Reef, and its sportswear lines includes Nautica. The company launched a new contemporary clothing division last year, with the acquisition of lucy activewear and 7 For All Mankind.
