个人简介?
?美国加州大学Paul Merage工商管理学院管理学博士(2008), 美国加州大学社会科学学院人口学与社会分析硕士(2003), 2009年晋升为副教授.主要研究方向为消费者行为、社会市场学、广告学、消费者风险意识及分析等.目前为美国《Journal of Advertising》和中国《营销科学学报》审稿，并担任中国《营销科学学报》编委。
荣誉及奖励?American Marketing Association Sheth Foundation Doctoral Consortium Fellow,May 2007
?Co-Winner, Association for Consumer Research - Sheth Foundation (ACR-Sheth)Dissertation Award, August 2006
?Scholarship and Grant from American Marketing Association (Marketing and SocietySpecial Interest Group) to participate in workshop in "RiskResearch," June 2006
?Regents Fellowship by University of California, Irvine 2003-2004
?Fellowship by Demographic and Social Analysis program in University ofCalifornia, Irvine 2002 and 2003
?The Japanese Government Scholarship for Chinese in 1997-1998
