品牌：邹勇
基本信息
·出版社：上海财经大学出版社
·页码：273 页码
·出版日：2008年
·ISBN：9787564201586
·条码：9787564201586
·版次：1版
·装帧：平装
·开本：16 16
·中文：中文
·丛书名：新世纪高校国际经济与贸易专业系列教材
内容简介
世纪之交的世界，经济贸易全球一体化发展趋势正在不断加强，各国经济的相互渗透与依存，生产国际化、贸易自由化、金融一体化已成为一个重要的时代特征。本书是一本立足于商务英语理论和实务的综合性教材，包括国际贸易、国际支付、商务洽谈和函电、船运、电子商务、会议准备等内容。
目录
前言
Chapter 1 Introduction to International Business
1．1 International Business
1．2 International Trade
1．3 International Settlements
Chapter 2 Business Negotiation
2．1 Overview of Negotiation
2．2 The Preparation of Business Negotiation
2．3 The Principles of Business Negotiation
2．4 General Procedure in Business Negotiation
Chapter 3 Establishment of Contract
3．1 Contract and Its Formation
3．2 The Structure of Contract
Chapter 4 Price Terms
4．1 InternationaJ Trade Tel"hiS
4．2 Six Common IJsed Trade Terms
4．3 Other Trade Terms
Chapter 5 Bill of Exchange
5．1 Definition and Essentials
5．2 Parties and Aets
Chapter 6 Remittance and Collection
6．1 Remitrance
6．2 Application of Remittance
6．3 Collection
6．4 Types of Collection and Procedures。
6．5 Characteristics．Risks and Bank’S Labilities
6．6 Finance under Documentary Collection
Chapter 7 Letter of Credit
7．1 Letter of Credit
7．2 Types of L／C and Procedure
Chapter 8 Transportation&Its Particulars
8．1 Three Parties
8．2 Types of Shipment
8．3 Basic Forms of Transport Document
Chapter 9 Writing Layout
9．1 The Layout of the Envelope
9．2 The Layout of the Letter
9．3 The Essential Elements of a Business Letter
Chapter 10 Business Letters
10．1 Establishing Business Relations
10．2 Inquiry Letter
10．3 Offers．Counter-offers and Declining Offers
10．4 Order and Order Acceptance
lO．5 Complaints and Claims
Chapter 11 Advertisement
11．1 111e Brief Introduction of Advertisement
11．2 111e Elements of Advertisements and Leaflet Brochures
11．3 Sales Letters
Chapter 12 E-commerce
12．1 What iS E-commerce
12．2 Retailing in E-commerce
12．3 E-banking
12．4 The Future of E-commerce in China
Chapter 13 Business Presentation
13．1 What is a Presentation
13．2 The Preparing Work of a Presentation
13．3 The Structure and Language of Business Presentation
13．4 Make a PowerPoint
Chapter 14 Meeting Preparation．Conduction and Attendance
14．1 Preparation
14．2 Conduction
14．3 Attendance
Chapter 15 Conference Information
15．1 Types of Meetings
15．2 Classified Conference Information
15．3 Available Conference Information Sources
……[看更多目录]
点此购买报价￥25.80
