品牌：邱东林
基本信息
·出版社：中国人民大学出版社
·ISBN：7300034667
·条码：9787300034669
·版次：1
·装帧：平装
内容简介
本教程本着进一步提高学生听说能力，提高学生阅读英语版专业书籍的能力以及提高英译中的技能和技巧的宗旨，以各管理学专业的基础内容或核心内容为基础，根据语言教学的特点和需要，从最近几年欧美国家出版的管理类英文原著中选取在内容上具有代表性、新颖性和先进性，在语言上具有可读性和可学性的材料编成课文，注重对管理学专业内容的英语词汇、术语和语法现象的覆盖，每个单元有一篇课文和两篇阅读材料，后面配有词汇注释、课文难点、语言知识注释和多种类型的练习。 本教程共有三个分册，第一分册以管理科学和工程管理为主要内容，第二分册以公共管理为主要内容，第三分册以工商管理为主要内容。本教程可供各类大专院校中的企业管理、经济管理、科技管理、生产经营管理、财务金融管理等专业高年级学生作为教材使用，也可以作为管理类学科各专业的研究生和教师自学用书或教学参考用书使用。 本书分为十个单元，以管理科学和工程管理为主要内容。课文选自近年出版的管理类英文原著，旨在提高学生的听说、写译和专业阅读技能。本书可供大专院校管理类学科各专业的高年级学生、研究生及教师使用。
作者简介
邱东林，现为复旦大学外语部教授，外语部主任。
目录
Unit One
Text:The Five Concepts of Analytical Thinking
Auxiliary Text(1) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(1)
Auxiliary Text(2) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(2)
Unit Two
Text: The Basis for Government Action: Nonappropriability
Auxiliary Text (1) Public Choices and Public Finance (1)
Auxiliary Text (2) Public Choices and Public Finance (2)
Unit Three
Text: Business Administration in High Education
Auxiliary Text (1) Forms of Organization
Auxiliary Text (2) Institutional Planning
Unit Four
Text: Green Awareness: An Opportunity for Business
Auxiliary Text (1) A View of Environment from the CBI
Auxiliary Text (2) Protecting the Environment: a New Managerial Responsibility Unit Five
Text: Operating Paradigm Shifts
Auxiliary Text (1) The Importance of Innovation
Auxiliary Text (2) The Evolution of Management
Unit Six
Text: The Model of Modern Management
Auxiliary Text (1) Flexible Specialization
Auxiliary Text (2) The Quality Paradigm
Unit Seven
Text: Business Strategy Analysis
Auxiliary Text (1) Relative Bargaining Power and the Applicatio n of Industry Analysis
Auxiliary Text (2) Competitive Strategy Analysis
Unit Eight
Text: Synchronizing with the Marketplace
Auxiliary Text (1) Prerequisites for Performing Sales & Operati ons Planning (1)
Auxiliary Text (2) Prerequisites for Performing Sales & Operati ons Planning (2)
Unit Nine
Text: Mathematical Models Used in Production and Operations
Auxiliary Text (1) Scope and Evolution of P/OM
Auxiliary Text (2) The Quality Revolution and Rise of Lean Prod uction and Soft Manufacturing
Unit Ten
Text: Stockless Production: Basic Concepts
Auxiliary Text (1) Stockless Production: Accomplished by Preven tive
Maintenance and People
Auxiliary Text (2) Stockless Production: A Revolution
AppendixⅠ Key to Exercises
AppendixⅡ Text Translations
AppendixⅢ Glossary
……[看更多目录]
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