品牌：Herb Cohen
基本信息
·出版社：Little, Brown & Company
·页码：400 页码
·出版日：2006年
·ISBN：9780446696449
·条码：9780446696449
·装帧：平装
内容简介
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With his extensive negotiating experience and unique presentation style, Herb Cohen is internationally renowned as someone who can quickly grasp both sides of an issue and get the most for his client out of a difficult negotiation. His advice? Simple, says Herb, I carebut not that much! In NEGOTIATE THIS!buoyed by his signature humorous and self-deprecating styleHerb Cohen explains how readers can learn powerful yet subtle negotiating ploys to help them in their businesses, careers, and even family relationships. As Herb says, Negotiation is the game of life.
作者简介
Herb and Ellen have been married for over 40 years. Their children are Sharon, with the U.S. Attorney's Office in the Southern District of New York, Steve, formerly with the same office but now a partner in a New York Law Firm and Rich, who is the author of Tough Jews, The Avengers and Lake Effect. Thus far, the Cohen's have seven grandchildren and another on the way. Herb's secret passion is planting trees, from Glencoe, Illinois to Austerlitz, New York.
媒体推荐
书评
From Publishers Weekly
Cohen is an accomplished, successful negotiator, a talent that appears largely attributable to his creative intelligence, his intense focus on attaining his client''s goals and a negotiating style that is low-key, humorous and flexible. His primary message in this book is the negotiator''s need to cultivate a certain detachment-hence the book''s subtitle. It also offers street-smart advice on effective demeanor, a cooperative style and the bargaining process. About a third of the book is devoted to the "perceptual TIP"-in which Cohen explains how to manipulate the perceived levels of time, information and power to create an advantage in negotiations. All of this advice is buried in an entertaining melange of stories ranging from biblical tales through real-life business negotiations to everyday activities (such as convincing one''s kids to come home on time), all delivered in the same unassuming tone one presumes Cohen uses at the bargaining table. Of less interest is an odd chapter that combines the author''s advice on terrorism and parenting and 40 pages of appendixes that reproduce documents and articles relating to the Iranian hostage crisis, Clinton''s Camp David Summit in 2000 and 20-year-old warnings about the threat of terrorism. Unfortunately, the book''s content is often only loosely related, as though gathered in chunks from a couple of decades of speeches or seminars. Within the chapters, new sections repeatedly interrupt mid-story. The result is a book that features the practical wisdom of experience and the ring of authority, but sometimes wanders beyond the limits of the reader''s patience.
Copyright 2003 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.
FromBooklist
Why has it taken master negotiator Cohen more than two decades to produce a sequel toYou Can Negotiate Anything? Perhaps the accumulation of additional clarifying experience, as his angle this time is detached involvement or conscious inattention. Or, because many of his original fan club have matured, he has geared this book to a new, younger audience of business people. No matter the motivation, Cohen as always gives good advice, picking examples as unrelated as Moses'' negotiations with the Almighty to Jackie Gleason''s landmark deal with then-CBS head William Paley. The lessons are many: Successful persuaders are optimistic, regular guys, and employ self-deprecating humor. Remember to differentiate yourself--and enjoy every day. Negotiation is a problem-solving process. Expect at least one gem every few pages, along with a lot of great stories. Just say yes to an avalanche of reader requests.Barbara Jacobs
Copyright © American Library Association. All rights reserved--This text refers to an out of print or unavailable edition of this title.
编辑推荐
From Publishers Weekly
Cohen is an accomplished, successful negotiator, a talent that appears largely attributable to his creative intelligence, his intense focus on attaining his client's goals and a negotiating style that is low-key, humorous and flexible. His primary message in this book is the negotiator's need to cultivate a certain detachment-hence the book's subtitle. It also offers street-smart advice on effective demeanor, a cooperative style and the bargaining process. About a third of the book is devoted to the "perceptual TIP"-in which Cohen explains how to manipulate the perceived levels of time, information and power to create an advantage in negotiations. All of this advice is buried in an entertaining melange of stories ranging from biblical tales through real-life business negotiations to everyday activities (such as convincing one's kids to come home on time), all delivered in the same unassuming tone one presumes Cohen uses at the bargaining table. Of less interest is an odd chapter that combines the author's advice on terrorism and parenting and 40 pages of appendixes that reproduce documents and articles relating to the Iranian hostage crisis, Clinton's Camp David Summit in 2000 and 20-year-old warnings about the threat of terrorism. Unfortunately, the book's content is often only loosely related, as though gathered in chunks from a couple of decades of speeches or seminars. Within the chapters, new sections repeatedly interrupt mid-story. The result is a book that features the practical wisdom of experience and the ring of authority, but sometimes wanders beyond the limits of the reader's patience.
Copyright 2003 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.
FromBooklist
Why has it taken master negotiator Cohen more than two decades to produce a sequel toYou Can Negotiate Anything? Perhaps the accumulation of additional clarifying experience, as his angle this time is detached involvement or conscious inattention. Or, because many of his original fan club have matured, he has geared this book to a new, younger audience of business people. No matter the motivation, Cohen as always gives good advice, picking examples as unrelated as Moses' negotiations with the Almighty to Jackie Gleason's landmark deal with then-CBS head William Paley. The lessons are many: Successful persuaders are optimistic, regular guys, and employ self-deprecating humor. Remember to differentiate yourself--and enjoy every day. Negotiation is a problem-solving process. Expect at least one gem every few pages, along with a lot of great stories. Just say yes to an avalanche of reader requests.Barbara Jacobs
Copyright © American Library Association. All rights reserved--This text refers to an out of print or unavailable edition of this title.
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