户外资料网信息:德国VAUDE(沃德)开始在中国高档商场和购物大厦开设专柜和专卖店
VAUDE-----德国户外市场的领航者,登陆中国市场15个月后,正在全力推进其在商场和高档购物大厦的市场。这是KNUTJAEGER先生-----VAUDE中国市场顾问上个月发布的消息。
VAUDE首家商场专柜落户在人间天堂之一的苏州,于3月底在苏州泰华商城正式开业。
苏州泰华商城5楼Vaude专柜
泰华Vaude背包体验区
VAUDE首家独立专卖店开设在休闲之都杭州,于4月8日正式开业。
杭州湖墅南路6号Vaude专卖店门头
专卖店Vaude 展示墙
下一重大举措是在其中国总部所在地南京的德基广场开设第一家旗舰店,将在4月底隆重开业,德基广场是南京第一且唯一的高档购物广场。
该旗舰店有120平米,除有全系列产品供选外,还设有专门的攀岩壁和背包体验区,鞋子体验区。
在随后的几年内,VAUDE计划在中国开设100个形象店,而这项计划会优先和现有的当地合作伙伴共同合作实施。
Vaude Germany develop departmentstore and mall business in China.
Vaude the German leader company push after 15 month on the Chinese market his business in mall and department store. This is the statement from Knut Jaeger ( Vaude Chinese Marketing Consultant) in a press information last month.
The first Vaude shop start in the TOWER Departmentstore in Suzhou end of march.
The first Vaude stand alone store open April 8. in Hangzhou.
The next big project follow in Nanjing. In his chinese hometown Vaude open a flagshipstore end of april. For this flagshipstore Vaude select the Deji mall.
Deji is Nanjings first and only high level mall.
For the 120qm flagship Store Vaude develop a bouldering wall, a test place for shoes and a Testcenter for Rucksacks.
In the next years Vaude planning about 100 Vaude image- shops- and stores around china.
The main projects Vaude develop with his existing local partners.
Enclose picture from Suzhou Tower Departmentstore and Vaude Hangzhou Store.