SportsOneSource媒体2007年10月24日报道：为扩大其在加拿大的市场，Gregory Packs已制订了一个正式的加拿大销售计划，并在魁北克Cowansville与CDEC合作。CDEC是另外一个户外产品制造商，其产品主要在加拿大销售。
Gregory北美市场的市场营销总监Jim BoisD’Enghien表示说，这个新的计划包括在加拿大的市场支持，并于2007年11月15日开始实施。
此外，Gregory最近雇用了一个销售代理团体，总部设在多伦多，在Ontario及Manitoba两地代理Gregory产品。
“在加拿大对Gregory的全面支持意味着需要一个适用于加拿大市场的方案，包括固体分布、销售支持、有效的品牌营销手段，以及简单的市场分析报告，这就是方案的全部内容。” BoisD’Enghien说道。
原文：Gregory Launches New Canadian Sales Program
SportsOneSource Media Posted: 10/24/2007
To bolster its presence in the Canadian market, Gregory Packs has established a formal Canadian sales program and partnered with CDEC in Cowansville, Quebec, a distributor for other outdoor product manufacturers, to distribute its products in Canada.
Gregory North American Sales & Marketing Director Jim BoisD’Enghien said that the new program, which will include marketing support for the brand in Canada, will take effect starting Nov. 15, 2007.
In addition, Gregory recently hired sales rep Ron Barr of the Outside Group, based in Toronto, to represent Gregory in Ontario and Manitoba. Barr joins Dale Robotham and Jeff Perron of Sasso Vertical Sales, out of Canmore, which represents Gregory in British Columbia, Alberta and Saskatchewan, and Stephane Morin, of Les Agences Stephane Morin, out of Quebec, which represents Gregory in Quebec and the Atlantic Canada region.
“Fully supporting the Gregory
brand in Canada means having a program tailored to the Canadian market that incorporates solid distribution, outstanding sales support, and effective brand marketing, and, simply stated, that’s what this is all about,” BoisD’Enghien said.
