SportsOneSource媒体2007年10月30日报道：Reef是VF公司的一家子公司，近日宣布任命Lindy Williams为女装市场营销总监，PJ Connell为男装营销总监。
“我深信，这个崭新的团队将推动Reef在2008年及未来迈上新的台阶。” Reef VP市场部副总裁Kevin Flanagan说道。
作为Reef女装营销总监，Williams将负责广告、公关、活动、网络/媒体、商展等方面的工作。她已在Reef工作超过5年，其中包括做了3年公共关系协调员。
“女士泳装及运动服饰生产线的增加为Reef的持续发展提供了机会。Reef是一个不平凡的品牌，不但有优秀的产品，而且拥有一个富有激情和才干的团队。我和高兴成为他们中的一部分！” Williams说。
作为男装营销总监，Connell需要负责监督广告、媒体、博览会、店面行销、公关等相关工作。过去的两年中Connell一直担任Reef体育营销经理。此前的三年，他在Rip Curl从事媒体关系及项目管理等方面的工作。
原文：Reef Promotes Marketing Directors
SportsOneSource Media Posted: 10/30/2007
Reef, a subsidiary of VF Corp., promoted Lindy Williams to Girls’ Marketing Director and PJ Connell to Men’s Marketing Director.
“I am confident that this talented team will provide the necessary focus take Reef to new heights in 2008 and beyond,” said Kevin Flanagan, Reef VP of Marketing. “Both have been instrumental in growing Reef during the brand’s explosive year where we added a full girls’ collection and the environmentally friendly Reef Redemption line.”
As Reef Girls Marketing Director, Williams will direct advertising, PR, events, web/media, trade shows and POP efforts for Reef girls. She has been has been with Reef for over five years, including three years as Public Relations Coordinator. She started her career working at Surf Diva.
“The addition of the girls‘ swim and sportswear line has given me an incredible opportunity to continue to grow with Reef. It’s an extraordinary brand, backed by a passionate team of talented people and great product. I‘m thrilled to be a part of it,” said Williams.
As the Men’s Marketing Director, Connell now oversees advertising, multimedia, tradeshows, in-store marketing, PR and events associated with the men’s business. Connell has been Sport Marketing Manager at Reef for the last two years. Previously, he spent three years as the Media Relations and Event Manager for Rip Curl. The last two years he’s acted as the Sport Marketing Manager at Reef.
“It‘s an exciting time to be with Reef. Moving into 2008 our boys Bobby Martinez, Ben Bourgeois and Jay ’Bottle‘ Thompson will be waving the Reef flag on the elite World Tour, as the men’s apparel and footwear business continues to grow” says PJ Connell, Men’s Marketing Director. “It‘s an honor to be able to get behind the Reef brand and help drive its success.”
