(英文版)软竞争力-跨国公司的公司责任理念(SOFT COMPETITIVENESS)
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分類: 图书,管理,一般管理学,经营管理,
作者: 王志乐 著
出 版 社: 中国经济出版社
出版时间: 2006-8-1字数:版次: 1页数: 322印刷时间: 2006/05/01开本:印次:纸张: 胶版纸I S B N : 9787501775873包装: 平装目录
Foreword by Fredericdk C.Dubee
Foreword by Chen Jinhua
Editor's Preface
Part I. Main Report
Promote Soft Competitiveness-Corporate Responsibility Movement of Transnational Corporations
Part II.Expert Report
A Just Cause Enjoys Abundant Support While an Unjust Cause Findes Little Support -Discussion on Corporations'Including CSR into Strategic Plans
Building a Safety Cltrue for Corporate Sustainability
Institutionalizing CSR in Governance Structures-How do Transnational Corporations Fulfill Their Commitment to Social Responsibility
From Conceptual Promotion to Scientific Push There Is Still a Long Way to Go to Realize Sustainable Development
Part III. Case Study(In Alphabetical Order)
BASF:The Path of Sustainable Development of an Evergreen Enterprise
Bayer:Three Pillars of Bayer'Sustainability
BP:Growing with Communities wherever it Operates
Dupont:Backhone the 200-Year's Legacy of DuPont
EDF:Philsophy and Practices on Social Responsibility
……