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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Randall E. Stross著

出 版 社： 天津人民出版社

出版时间： 1997-12-1字数：版次： 1页数： 318印刷时间： 1997/11/01开本：印次：纸张： 胶版纸I S B N ： 9780201327977包装： 平装内容简介

To critics, Bill Gates's Microsoft Inc. is the apotheosis of brute-force ruthless marketing, but in this lively, independent-minded report, Stross (Steve Jobs and the Next Big Thing) finds a different explanation for Microsoft's success: Gates's strategy of hiring the smartest software developers, keeping their allegiance with lucrative stock options, fostering an egalitarian creative atmosphere and perpetuating the identity of small working groups. A business professor at San Jose State University in California, Stross had unfettered access to Gates, his employees and the company's internal files, making this a privileged, revealing window on Microsoft's inner workings. He charts the firm's long, rocky struggle to win broad consumer acceptance of CD-ROMs, as well as the saga of Microsoft's bestselling multimedia encyclopedia, Encarta. Microsoft was caught unprepared by the advent of the Internet, and its failed attempt to outdo a small but feisty rival, Intuit, in the personal finance software market, demonstrates that Gates is far from infallible, yet Microsoft has swiftly adapted to an Internet-centered software universe, which to Stross signifies a company constantly learning as it grows.

Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

目录

Introduction Camping with Henry and B

Part OneMicrosoft Basics

1 Sitting and Thinking

2 Smarts

3 The Model in Their Head

Part TwoThe Home

4 Big Files

5 Britannica, Adieu

6 Pitching Consumers

7 David and Goliath

Part Three The Highway

8 Preparations

9 PCs Versus TVs

10 Toll Road

Part Four The Monopoly Game

11 The LastWar Redux

12 The Home Front

13 Preemptive Attack

Afterword Legacies

Acknowledgments

Notes

Index

 

 

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