会计管理 Account Management
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作者： Ken Langdon 著
出 版 社： John Wiley & Sons
出版时间： 2002-12-1字数：版次： 1页数： 126印刷时间： 2003/12/01开本：印次：纸张： 胶版纸I S B N ： 9781841124582包装： 平装内容简介
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
作者简介
KEN LANGDON is presently the non-executive chairman for SoftTools, a supplier of electronic Integrated Support Systems. Ken has worked for many major computer companies worldwide, including Hewlett Packard and DEC. As well as writing books, his experience as a process consultant has enabled him to help publishers and authors to improve the way that they translate business concepts into books and electronic tools.
目录
Introduction to ExpressExec
12.05.01 Introduction to Account Management
12.05.02 Defiintion of Terms: What is Account Management?
12.05.03 The Evolution of Account Management
12.05.04 The E-Dimension in Account Management
12.05.05 The Global Dimension in Account Management
12.05.06 The State of the Art in Account Management
12.05.07 Account Management in Practice
12.05.08 Key Concepts and Thinkers in Account Managment
12.05.09 Resources for Account Management
12.05.10 Ten Steps to Implementing Account Management
Frequently Asked Questions
Index
