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　　分類: 图书,进口原版书,文学 Literature,

作者：

出 版 社： John Wiley & Sons

出版时间： 2006-12-1字数：版次：页数： 200印刷时间： 2006/12/01开本：印次：纸张： 胶版纸I S B N ： 9780731404087包装： 平装内容简介

Dr Edward de Bono, founder of lateral thinking, has changed the way countless Australians - young and old - think. Rethink explores how de Bono unique thinking tools and training courses have influenced Australian businesses, organisations, schools and communities. A passionate advocate for transformational change in education, the book also looks at de Bono influence on the Australian education system. Both biographical and instructive, Rethink shows de Bono's fondness for, and contribution to, Australia, where he has been a regular visitor since 1972. It also includes details on the work of the de Bono Institute, the Melbourne-based not-for-profit group that represents Edward de Bono in Australia.

Rethink demonstrates how de Bono's tools and techniques can be used to:

* generate creativity, fresh new ideas and better solutions

* increase productivity

* encourage teamwork and dispute resolution

* improve effectiveness of meetings.

目录

Foreword

Edward de Bono at a glance

Introduction

Part h Edward de Bono in Australia

1 'It's called Australia'

Part Ih Business

2 The business of thinking: keep it simple

3 Creativity: what the world (and your business) needs now

4 Innovation: what a good idea

Part III: Case studies

5 Connetics Australia: innovation means business

6 ANZ Institutional Banking: new thinking, new deals

7 Pfizer Australia: fresh ideas are just the medicine

8 KAZ Technology Services: communication's never been better

9 DesignCentric: the art of better thinking

10 FKA: new concepts steal the show

Part IV: Education

11 A new take on education for life

12 Learning to make a difference

13 A framework for coping with change

Part V: Community

14 Reaching out: towards a thinking community

Index

 

 

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