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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： William D. Bygrave , Andrew Zacharakis 著

出 版 社： 吉林长白山

出版时间： 2004-12-1字数：版次： 1页数： 494印刷时间： 2003/03/01开本：印次：纸张： 胶版纸I S B N ： 9780471271543包装：内容简介

This new and updated third edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. Within this book you’ll find all the entrepreneurial advice you need to run a business:

Recognizing great entrepreneurial opportunities

Writing a business plan and building your financial statements

Securing financing with venture capital or debt financing

Franchising your business

Managing a growing business

Protecting intellectual property

Selling a business when the time comes

作者简介

WILLIAM D BYGRAVE,MA,DPHIL MBA, DBA is the FredericC.Hamilton Professor for FreeEnterprise and Director of the Center for Entrepreneurial Studies at Babson

College, and visiting professor at INSEAD(the European Institute for Business Administration).

目录

Preface

About the Editors

1.The Entrepreneurial Process

2.Opportunity Recognition

3.Entrepreneurial Marketing

4.Writing a Business Plan

5.Building Your Pro Forma Financial Statements

6.Venture Capital

7.Debt and Other Forms of Financing

8.External Assistance for Startups and Small Businesses

9.Legal and Tax Issues

10.Intellectual Property

11.Franchising

12.Entrepreneurs and the Internet

13.Managing a Growing Business

14.Harvesting Your Venture: A Time for Capturing Value

Glossary

Notes

About the Authors

Index

 

 

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