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　　分類: 图书,管理,一般管理学,经营管理,

作者： Lori L. Silverman著

出 版 社： John Wiley & Sons

出版时间： 2006-12-1字数：版次： 1页数： 288印刷时间： 2006/12/01开本：印次：纸张： 胶版纸I S B N ： 9780787982706包装： 精装内容简介

Do you wish you could more fully engage your employees? Or reduce turnover by 25% or more? Do you need to quickly align staff around the organization's long-term strategy? Or achieve double-digit growth? Then this groundbreaking book is for you.

Wake Me Up When the Data Is Over includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries, using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, the U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.

No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

In this hands-on guide, learn how stories can be used to:

Get employees to take action

Accelerate knowledge acquisition and organizational change

Solidify individual and team working relationships

Provide exceptional customer service

Increase the visibility of your organization

Drawing on interviews with 171 public and private sector leaders, this book goes beyond storytelling to reveal five keys to making stories work for you: how to find existing stories, dig into them to uncover hidden patterns and themes, select those stories that need to be reinforced, craft memorable stories, and embody stories to positively impact people's attitudes, thoughts, and behaviors. It also includes proven tools and techniques that will help you sharpen these skills.

作者简介：Lori L. Silverman is the owner of Partners for Progress, a management consulting firm. As a business strategist, she has consulted with organizations in fifteen industries including financial services, insurance, manufacturing and petroleum companies, government entities, and professional associations. As a keynote speaker, Lori has positively impacted the lives of thousands of people. She has appeared on over fifty radio and television shows to speak about using stories in the workplace and is the co-author of Critical SHIFT and Stories Trainers Tell. You can reach her at lori@partnersforprogress.com and through www.partnersforprogress.com.

目录

Foreword (Karen Dietz)

Preface

Introduction (Sylvia LLovely)

Part One: How Organizations Are Using Stories in Day-to-Day Operations

1 How Can I Help You? Service with a Smile—and a Story (Susan Stites)

2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories (Marcy Fisher)

3 We Need More We and Less Me: How Stories Build Teams and Teamwork (Susan MOsborn,Marcy Fisher)

4 You Get What You Give: Leadership in Action Through Stories (Lori LSilverman)

5 Are We On Track? How Stories Impact Project Management (Denise Lee)

6 Who Said Money Is Everything? Story Is the New Currency in Financial Management (Alicia Korten, Karen Dietz)

7 We’ve Never Done It This Way Before: Prompting Organizational Change Through Stories (North McKinnon)

Part Two: How Organizations Are Using Stories Strategically

8 The Sky Is Falling:When Difficult Times Call for a New Story (Michael J.Margolis)

9 Why Are We Here? Stories That Define Us (Evelyn Clark)

10 I Can See Clearly Now: Bringing Strategy Alive Through Stories (Madelyn Blair)

11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories (Steven NSilverman, Susan J.Moore)

12 What’s in a Name? How Stories Power Enduring Brands (Ashraf Ramzy, Alicia Korten)

Part Three: Moving Stories into and Across the Organization

13 It Pays to Be a Pioneer: Blazing a Trail for Stories (Lori LSilverman)

14 What Do You Suggest We Do? Finding Answers and Ideas in Research (Jo Tyler)

15 There Are Five Sides to Every Story:Which Are You Missing? (Lori LSilverman)

Tell Me Your Story

Appendix 1: About the Interviewees

Appendix 2: About the Contributors

References

Suggested Resources (Joanna Truitt)

Acknowledgments

About the Editor

Index

 

 

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