非凡的企业：创建杰出企业的专业指南 EXTRAORDINARY ENTREPRENEURSHIP:
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作者： Stephen C. Harper著
出 版 社： John Wiley & Sons
出版时间： 2005-12-1字数：版次： 1页数： 436印刷时间： 2005/12/01开本：印次：纸张： 胶版纸I S B N ： 9780470087275包装： 平装内容简介
Don′t Let Your Innovative Business Idea Sit on the Shelf One More Day!
Extraordinary Entrepreneurship is not for people who want to start a mom–and–pop type of business. Instead, it is written for people who want to start an exceptional enterprise. It is written for executives, managers, engineers, scientists, inventors, and other professionals who want to break away from their organizational boxes, who want to seize the moment, and who want to experience the thrill of creating an exceptional enterprise. This book is also a valuable resource for bankers, attorneys, accountants, consultants, and educators who want to assist people who are about to embark on the entrepreneurial journey.
This entrepreneurial road map guides prospective entrepreneurs through its 14–step New Venture Creation process by offering timely and practical guidance for identifying and evaluating market opportunities, systematically developing a business plan, and securing the appropriate level and type of funding.
Extraordinary Entrepreneurship is for professionals who want to create a business that: Capitalizes on lucrative market opportunities Is positioned to achieve a high rate of growth Offers goods and/or services that are in sync with its target market Has significant and sustainable competitive advantages Generates considerable wealth for the founder(s)
With insights into the qualities and capabilities entrepreneurs must have to start a successful venture, Extraordinary Entrepreneurship applies the latest accounting, finance, and marketing practices to the entrepreneurial process. It illustrates how having a keen sense of timing, doing perceptive market research and test marketing, analyzing key feasibility and logistical issues, and having a flexible funding plan prepared in advance are essential before launching the venture. It also demonstrates how using kaleidoscopic thinking, developing competitive matrices, being the first mover, bootstrapping, and establishing a network of value–added advisors will enable prospective entrepreneurs to boldly go where no venture has gone before.
作者简介：STEPHEN C. HARPER is President of Harper and Associates, Inc., a management consulting firm. He is also Progress Energy/Betty Cameron Distinguished Professor of Entrepreneurship at the University of North Carolina at Wilmington. Steve has worked with entrepreneurs in the United States and Canada for more than thirty years. He is on the editorial review board of the Journal of Business and Entrepreneurship and serves on the board of directors of Wachovia Bank (Wilmington area) and the Coastal Entrepreneurial Council, of which he is a cofounder and a former president and executive director.
目录
About the Author
Foreword
Preface
Acknowledgments
Introduction: The Nature of Fntrepreneurship
What Are the Characteristics of Successful Entrepreneurs?
Entrepreneurship Is Not for the Faint of Heart
Mapping The Entrepreneurial Journey
The New-Venture Creation Process
Incorporating The Entrepreneurial Triangle
Which Dimension Is the Most Important?
Entrepreneurs Are Like Explorers
Entrepreneurs Need to Identify Gaps in the Triangle
Entrepreneurship Involves Various Types of Personal Challenges and Risks
Beware of Entrepreneurial Myths
Myth 1: Entrepreneurs Are Born Not Made
Myth 2: Entrepreneurship Cannot Be Taught
Myth 3: I Will Be My Own Boss
Myth 4: Most New Ventures Fail
Myth 5: I Can Always Start My Own Business
Myth 6: I Can Be an Entrepreneur Because I Have Been Successful in Corporate America
New-Venture Facts of Life
Are You Committed Enough to Take The Journey?
ConcLusion: Entrepreneurship Is a Different World
Endnotes
1 Essential Entrepreneurial Qualities and Capabilities
Step One: Know Thyself!
Check Your Motives
Show Me the Money
Step Two: Develop the "Entrepreneurial Profile"
Step Three: Identify the "Entrepreneurial Gaps"
Step Four: Bridge the Entrepreneurial Gaps
Step Five: SuppLement Your Skills and Capabilities
Personal Qualities That Can Make a Difference
Entrepreneurs Don't Have to Be Inventors
Entrepreneurs Need to Be Entrepreneurs
Entrepreneurs Need to Be Leaders
Entrepreneurs Need to Be Managers
Types of Entrepreneurs
Wanted: An Entrepreneur for All Seasons
Key Entrepreneurial Qualities
Entrepreneurs Have a Vision for What Can Be
Entrepreneurs Are Perceptive and Demonstrate a Kaleidoscopic Perspective
Entrepreneurs Are Venturesome
Entrepreneurs See Opportunities Where Others See Problems
Entrepreneurs Live at the Edge
Entrepreneurs Have the Ability to Make Good Things Happen--in Spite of the Odds
Entrepreneurs Thrive in Times of Uncertainty
Entrepreneurs Have a Tolerance for Turbulence
Entrepreneurs Need Confidence to Take the Plunge
Entrepreneurs Are Opportunistic and Have Contempt for the Status Quo
Entrepreneurs Are Open-Minded and Quick to Learn
Entrepreneurs Must Be Focused and Decisive
……
2 What Type of Venture Do You Have in Mind?
3 Identifying New Venture Opportunities
4 Ventures that Capitalized on Market Gaps
5 Evaluating New Venture Opportunities
6 Developing the Business Plan
7 Components of the Business Plan
8 Sources of Funding
9 Debt Financing
10 Seeking Investors
11 Going the Angel Route
12 Venture Capital Funding
13 Initial Public Offering
Epilogue Entrepreneurial Dos and Don’ts
Index
