剑桥商务英语中级教师用书 BENCHMARK：Teacher's Resource Book送赠品
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作者： 本社 编
出 版 社： 群言出版社
出版时间： 2006-12-1字数：版次： 1页数： 160印刷时间： 2006/12/01开本：印次：纸张： 铜版纸I S B N ： 9780521716703包装： 平装内容简介
剑桥标准商务英语教程》（Cambridge Business Benchmark）共由三个级别构成，分别对应BEC考试的三个级别：初级（Preliminary）、中级（Vantage）、高级（Higher）。每一级别又包含学生用书（四色印刷，书中附有录音光盘）、教师用书、自学手册。
本套教程内容真实丰富，贴近当今的商业社会。就语音素材而言，其中的受访者全部是现实生活中的商业人士。Brook-Hart教授从最初长达12小时的采访样带中精选出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等国际知名企业普通员工或高管访谈的片段，奉献给读者。就文字素材而言，来自the Economist等著名财经媒体的文章更是比比皆是。
目录
Acknowledgements
Introduction
Human resources
Unit 1: Staff development and training
Unit 2. Job descriptions and job satisfaction
Unit 3: Letters of enquiry and applications
Unit 4: Telephone skills
Marketing
Unit 5: Promotional activities and branding
Unit 6: New product development
Unit 7: A stand at a trade fair
Unit 8: Establishing relationships and negotiating
Starting new business activities
Unit 9: Going it alone
Unit 10: Financing the start-up
Unit 11: Starting up in a new location
Unit 12: Presenting your business idea
Business travel
Unit 13: Business hotels and sales conferences
Unit 14: Business conferences
Unit 15: Reports
Unit 16: Business meetings
New technologies, innovation and change
Unit 17: New technologies and change
Unit 18: Using the Internet
Unit 19: A staff survey
Unit 20: Offshoring and outsourcing
Customer relations
Unit 21: Customer loyalty
Unit 22: Communication with customers
Unit 23: Corresponding with customers
Unit 24: A business seminar
Exam skills and Exam practice
