创新企业(哈佛商业评论系列)HBR: ON THE INNOVATIVE ENTERPRISE HAR
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作者： Harvard Business School Press 著
出 版 社： Harvard Business School Press
出版时间： 2003-12-1字数：版次： 1页数： 195印刷时间： 2002/03/01开本：印次：纸张： 胶版纸I S B N ： 9781591391302包装： 平装内容简介
It's not enough to come up with great ideas-companies must ultimately turn those ideas into profits. This valuable collection is full of tried and true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors.
The Harvard Business Review Paperback Series
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
目录
Creativity Under the Gum
Tough-Minded Ways to Get Innovative
Breaking Out of the innovation Box
The Sputtering R&D Machine
Inspiring Innovation
The Discipline of Innovation
Research That Reinvents the Corporation
Creativity Is Not Enough
About the Contributors
Index
