点此进入淘宝搜索页搜索　　參考價格: 点此进入淘宝搜索页搜索
　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Harvard Business School Press 著

出 版 社：

出版时间： 2002-12-1字数：版次： 1页数： 216印刷时间： 2002/12/01开本：印次：纸张： 胶版纸I S B N ： 9781591391333包装： 平装内容简介

Occupying the broad middle ground between cutthroat competition and outright merger, a strategic alliance can be almost any collaborative arrangement by which companies share capital, technology, distribution networks, manufacturing facilities or a host of other resources. It's a vast and somewhat amorphous topic, but this wide-ranging collection of papers from the Harvard Business Review gives a coherent and useful introduction. The writers, academics and business executives, provide both conceptual clarity and practical insight into a variety of collaborative arrangements. Gary Hamel, Yves L. Doz and C.K. Prahalad explore the tension inherent in strategic alliances, with partners who are often competitors in the same industry trying to learn each other's secrets without revealing too many of their own. Ashish Nanda and Peter J.Williamson show how joint ventures can refurbish a troubled business unit and prepare it for a lucrative sale. Carlos Ghosn recounts the turnaround of ailing car maker Nissan thanks to a partnership with Renault. Henry W. Chesbrough and David J. Teece use IBM's introduction of the PC as a case study in the promise and pitfalls of the "virtual corporation" that outsources virtually everything to collaborators. A few papers, like Rosabeth Moss Kanter's facile comparison of strategic alliances to romantic alliances, are unhelpful. But for the most part, these readable essays manage to combine rigorous theory with down-to-earth detail. Business executives trying to get a handle on this bewildering subject will find this book a good place to start.

目录

Collaborate with your competitors-and win

GARY HAMEL,YVES L.DOZ,AND C.K.PRAHALAD

Is your stratetic alliance really a sale?

JOEL BLEEKE AND DAVID ERNST

Uwe joint ventures to ease the pain of restructuring

ASHISH NANDA AND PETER J.WILLIAMSON

Group versus group:HOW ALLIANCE NETWORKS COMPETE

BENJAMIN GOMES-CASSERES

Collaborative advantage:THE ART OF ALLIANCES

ROSABETH MOSS KANTER

Saving the business without losing the company

CARLOS GHOSN

When is virtual virtuous?organizing for innovation

HENRY W.CHESBROUGH AND DAVID J.TEECE

The way to win in cross-border alliances

JOEL BLEEKE AND DAVID ERNST

About the contributors

Index

 

 

免责声明：本文为网络用户发布，其观点仅代表作者个人观点，与本站无关，本站仅提供信息存储服务。文中陈述内容未经本站证实，其真实性、完整性、及时性本站不作任何保证或承诺，请读者仅作参考，并请自行核实相关内容。