How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising (精装)
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品牌: Jean-Marie Dru
基本信息出版社:PALGRAVE TRADE (2007年9月1日)精装:256页ISBN:0230600697条形码:9780230600690产品尺寸及重量:24.1 x 16.6 x 2.3 cm ; 459 gASIN:0230600697
商品描述内容简介In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.媒体推荐The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption.
