成功人士非凡职业决策 Career Distinction: Stand Out by Building Your Brand
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作者： William Arruda 著
出 版 社：
出版时间： 2006-12-1字数：版次： 1页数： 206印刷时间： 2007/06/01开本：印次：纸张： 胶版纸I S B N ： 9780470128183包装： 精装内容简介
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
— Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend—Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
— Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
— L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job.
作者简介：
William Arruda—dubbed the "Personal Branding Guru" by media and clients alike—combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.
目录
Foreword
Preface
Acknowledgments
1 Understand the Future of Work
2 Adopt the Career Distinction Mindset
3 Brand Yourself for Career Success
STEP 1 EXTRACT-UNEARTH YOUR UNIQUE PROMISE OF VALUE
4 Know Yourself to Grow Yourself
5 Remember, It’s What They Think That Counts
6 Define Your Brand Community
7 Tell Your Brand Story
STEP 2 EXPRESS-COMMUNICATE YOUR BRAND TO YOUR TARGET AUDIENCE
8 Create Your Career-Marketing Tools
9 Express Yourself
10 Assess Your Online Identity
11 Build Your Brand in Bits and Bytes
STEP 3 EXUDE-MANAGE YOUR BRAND ENVIRONMENT
12 Be On-Brand in All That You Do
13 Get a Visual Identity
14 Increase Your Career Karma
Summary: Evolve and Resolve
Appendix
Index
About the Authors
