Brand Atlas: Branding Intelligence Made Visible (精装)
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品牌: Alina Wheeler
基本信息出版社:JOHN WILEY & SONS INC (2010年12月28日)精装:144页ISBN:0470433426条形码:9780470433423产品尺寸及重量:27.9 x 18.9 x 5.4 cmASIN:0470433426
商品描述内容简介"Brand Atlas" is the world's first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices.