You Need More Than a Website: Promote Your Professional Services Firm Using Social Media (精装)

基本信息出版社:JOHN WILEY & SONS INC (2010年8月9日)精装:256页ISBN:0470484497条形码:9780470484494ASIN:0470484497

商品描述内容简介A simple and effective road map to navigating new media for your firm's advantage Whatever your professional background, "Professional Services Firms and Social Media "helps you understand and use new media and Web 2.0 tools such as podcasts, webinars, blogs, RSS, wikis, online social networks, and social tagging optimally for your business. Each chapter contains case studies of professional services firms' use of social media as it pertains to the chapter's topic, expertly covering the pros and cons of the use of each type of technology and the resources to moving ahead with the technology. Timely and visionary, this guide covers New media and Web 2.0 technologies and why they are important in the corporate/professional services environment Unique issues relating to professional services firms Detailed information on how to get started A simple and effective road map to navigating the use of new media for your firm's advantage, "Professional Services Firms and Social Media "provides you with the confidence to compete using new media and Web 2.0.