Hyperformance: Using Competitive Intelligence for Better Strategy and Execution (精装)
分類: 图书,进口原版书,Business & Investing(商业与投资),Management & Leadership(管理与领导力),Decision-Making & Problem Solving,
品牌: T. J. Waters
基本信息出版社:JOSSEY BASS (2010年3月8日)精装:272页ISBN:0470533641条形码:9780470533642产品尺寸及重量:24 x 15.9 x 2.5 cm ; 454 gASIN:0470533641
商品描述内容简介Effective strategies for outsmarting the competition and driving better bottom-line results In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully. Offers a key resource for gaining competitive advantage in tough times Outlines a proven strategy for planning, implementing, and executing a strategic plan for bottom-line results Written by T.J. Waters who has combined his intelligence expertise with his years of business experience This book clearly shows that it's no longer a question of becoming the next Google, IBM, or Coca-Cola-it's all about knowing what your competitors are doing.