Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World (精装)
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品牌: Peter C. Brinckerhoff
基本信息出版社:JOHN WILEY & SONS INC (2010年10月4日)精装:256页ISBN:047060218X条形码:9780470602188产品尺寸及重量:22.9 x 15.2 x 2.8 cm ; 431 gASIN:047060218X
商品描述媒体推荐"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."--
