The Innovation Playbook, ] Web Site: A Revolution in Business Excellence (精装)
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分類: 图书,进口原版书,Business & Investing(商业与投资),Organizational Behavior(组织行为),Organizational Change,
品牌: Chris ThoenPeter Sander
基本信息出版社:JOHN WILEY & SONS INC (2010年10月11日)精装:256页ISBN:047063796X条形码:9780470637968产品尺寸及重量:24 x 16.4 x 2.4 cm ; 450 gASIN:047063796X
商品描述媒体推荐A complete roadmap to a revolution in business excellence founded on innovationAuthor and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In "The Innovation Playbook," you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to marketIncludes online training a ($150.00 value) that will help you put the theory into practice, "The Innovation Playbook "will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.