青年CEO通往硅谷之路 My Start-Up Life
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作者： Ben Casnocha著
出 版 社： John Wiley & Sons
出版时间： 2007-8-1字数：版次： 1页数： 188印刷时间： 2007/05/01开本：印次：纸张： 胶版纸I S B N ： 9780787996130包装： 精装编辑推荐
作者简介：
Ben Casnocha is a San Francisco–based entrepreneur, writer, student, and blogger. Currently 19 years old, he serves on the board of Comcate, Inc., the leading e-government technology firm he founded six years ago. In 2006, BusinessWeek included him on its list of "America's best young entrepreneurs."
His work has been featured on CNN and in USA Today. He will attend Claremont McKenna College after publication of this book. In his free time he indulges in passions for ping-pong, bow ties, and chess. Visit his blog at ben.casnocha.com
内容简介
Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship "gene," explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents on the Web. Six years later, Comcate has dozens of municipal clients, a growing staff, and a record of excellence. This book is the story of his start-up, but also a conversation with his mentors, clients and fellow entrepreneurs about how to make a business idea work and how to have the time of your life trying. From Pat Lencioni to Marc Benioff of salesforce.com, Ben has won over the best and brightest of the business world now it's your turn!
目录
Foreword By Marc Benioff.
Introduction.
1.0 My Dot-Com Life Begins.
Brainstorm: Who Knows What Could Happen If You Raise Your Hand?
Brain Trust: Take Responsibility, by Heidi Roizen.
2.0 Nature or Nurture? A San Francisco Upbringing.
Brainstorm: All the Fuss About “Passion”—and How to Tap into Yours
3.0 The First Axiom of Business: Find a Need and Fill It.
Brainstorm: The Fringe-Thoughts List: Where Most Great Ideas Develop.
Brainstorm: Feedback, Feedback, Feedback.
4.0 Comcate Is Born: The Nuts and Bolts of Starting a Business.
Brainstorm: The Business Plan Myth 28
Brainstorm: Why Some People Get More Stuff Done (and Start Real Businesses).
5.0 First Meeting with a VC (It’s All About the Network).
Brainstorm: The Power of Mentors.
Brainstorm: When to Ask a Dumb Question.
Brain Trust: Taking Mentor Relationships to the Next Level, by Brad Feld.
6.0 Signing Up Early Customers: Selling the Sizzle and the Steak.
Brainstorm: Asking Questions: There’s a Right and a Wrong Way.
Brainstorm: I Have a Strategic Plan. It’s Called Doing Things.
7.0 Confronting Failure . . . and Bouncing Back.
Brainstorm: Building Resilience—A Transferable Quotient.
Brainstorm: How to Create and Leverage an Advisory Board.
8.0 Hiring an Interim CEO: My First Big Mistake.
Brainstorm: Three Sure Ways to Maximize Luck.
9.0 The Hunt for a COO: Recruiting a Top Team.
Brainstorm: The Art of Courtship.
Brainstorm: How to Overcome Fear of Failure.
10.0 Life as a Road Warrior: Making Memorable Sales Pitches.
Brainstorm: Presentations—Worthy of Obsession.
Brainstorm: Pricing in an Early-Stage Company.
Brain Trust: Life Is a Sales Call, by Jeff Parker.
11.0 I’m a Sophomore: Balancing Work, School, and Life.
Brainstorm: Redefining the Entrepreneurial Lifestyle: Sleep, Nutrition, Exercise.
Brainstorm: Being a Corporate Athlete.
Brain Trust: A Life That Works, by Chris Yeh.
12.0 A Silicon Valley Life: Building Me, Inc.
Brainstorm: Networking 101.
Brainstorm: Networking 202.
Brainstorm: Every Cold Call Can Be Warm—Rich First-Time Interactions.
Brainstorm: Creating and Projecting Brand "Me."
13.0 The Product Development Process: Cheap, Good, or Fast?
Brainstorm: Dare to Be Mediocre: Good Is the Enemy of Perfect.
14.0 It’s a Frugal, Frugal World: Bootstrapping Through the Inevitable Cash Squeeze.
Brainstorm: Asking for Money Versus Asking for Advice.
15.0 The Long, Hard Slog: Achieving Scale.
Brainstorm: A Relationship-Based First Business.
Brainstorm: Getting More Good Revenue and Less Bad Revenue.
Brain Trust: Keep Slogging Away, by Carol Rutlen.
16.0 Fulfilling the Mission, One Customer at a Time.
Brainstorm: Make Meaning: What Gets You and Your Employees Up Each Day?
17.0 The Road Ahead: Leaders of the Flat World.
Brain Trust: How to Think About the Future, by Sean Ness
18.0 What Will You Be Shouting When You Reach the Grave?
Brainstorm: Entrepreneurs Are Optimists.
Brain Trust: Let Your Heart Guide You, by Timothy J. Taylor.
Appendix A: What’s Next.
Appendix B: A One-a-Day, One-Month Plan to Becoming a Better Entrepreneur.
Appendix C: Ben’s Reading List.
Acknowledgments.
Endnotes.
The Author.
