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　　分類: 图书,进口原版书,Business & Investing（商业与投资）,Biography & History（传记与历史）,
　　品牌: Lawrence L. Rouch

基本信息出版社:UNIV OF MICHIGAN PR (2003年10月1日)平装:136页ISBN:0472066978条形码:9780472066971产品尺寸及重量:21.6 x 14 x 1 cm ; 323 gASIN:0472066978

商品描述内容简介Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome. Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story. A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.媒体推荐An illustrated history of one of the greatest success stories in the American beverage industry

 

 

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