Avon 公司：为女性建立世界最大的直销公司 Avon
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作者： Laura Klepacki著
出 版 社： 吉林长白山
出版时间： 2007-8-1字数：版次： 1页数： 264印刷时间： 2006/05/01开本：印次：纸张： 胶版纸I S B N ： 9780471787235包装： 平装编辑推荐
作者简介：
LAURA KLEPACKI is an experienced journalist who has covered the beauty, marketing, and consumer products industries for many years. The former mass-market beauty editor for Women's Wear Daily, Klepacki has long reported on Avon and is a noted expert on the multibillion-dollar health and beauty care industry.
内容简介
A Winning Formula for Selling to Women Around the World
Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries.
AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women.
Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.
"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."-Mary Sammons, President and CEO, Rite Aid Corporation
"The book is an excellent primer on how to successfully make alternative forms of distribution work."-Allen Burke, Director of Merchandising, QVC, Inc.
"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."-Annette Green, President Emeritus, The Fragrance Foundation
目录
Foreword by Andrea Jung
Introduction
CHAPTER 1 Give Them What They Want
CHAPTER 2 Stay Focused
CHAPTER 3 Hire the Best Man (or Woman) for the Job
CHAPTER 4 Empower Your Sales Force
CHAPTER 5 Incentivize the Troops
CHAPTER 6 Constantly Innovate
CHAPTER 7 Keep Up with the Times
CHAPTER 8 Speak in Every Language
CHAPTER 9 Embrace Technology
CHAPTER 10 Connect with Your Customers
CHAPTER 11 Get Creative
CHAPTER 12 Makeovers Can Be a Thing of Beauty
CHAPTER 13 Give Back
Epilogue
Timeline of Significant Events in Avon History
Acknowledgments
Notes
Index
