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　　分類: 图书,进口原版书,Business & Investing（商业与投资）,Industries & Professions（产业与行业）,Customer Service,
　　品牌: Michael D. Eisner

基本信息出版社:SAN VAL INC; Turtleback Scho (2003年6月1日)学校和图书馆装订:208页ISBN:0613920791条形码:9780613920797产品尺寸及重量:18.3 x 12.7 x 2 cm ; 273 gASIN:0613920791

商品描述内容简介The world-renowned Disney Institute reveals the strategies that have sealed Disney's extraordinary reputation when it comes to customer service. Now available in paperback. Whether they are called clients, customers, constituents, or, in Disney-speak, guests, all organizations must best serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort--quality service--is revealed in Be Our Guest. Even before Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that sets the benchmark for best business practices. Be Our Guest outlines proven Disney principles and processes for helping your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer service.媒体推荐Now, for the first time, one element of the methods behind the magic that is the Walt Disney World Resort--quality service--is revealed. The book outlines proven Disney principles and processes for helping an organization focus its vision and align its people into a strategy that delivers on the promise of exceptional customer service.

 

 

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