Million Dollar Cup of Tea: What You Can Learn from a Mother-Daughter Team Who Turned a Simple Idea Into Oregon Chai: A $75 Million Business (平装)

基本信息出版社:WBUSINESS BOOKS (2009年3月16日)平装:272页ISBN:083295022X条形码:9780832950223产品尺寸及重量:22.6 x 15.2 x 2 cm ; 363 gASIN:083295022X

商品描述内容简介Million Dollar Cup of Tea is all that and more. It's the true life story of a mother-daughter entrepreneurial team who built a business in completely unfamiliar terrain and sold it less than a decade later for $75 million. Heather, a college student at the time, discovered and fell in love with an ancient spicy, milky tea called "chai" while hiking in the Himalayas. She and her mother took the drink, brewed up a classic kitchen start up, and brought this unheard of drink to the American market. Find out how the now famous brand almost collapsed before it actually started and how partnerships, cleaver branding, and strategies led to a 430% growth rate.媒体推荐This inspiring work is the true life story of a mother-daughter entrepreneurial team who built a business in completely unfamiliar terrain and sold it less than a decade later for $75 million. Find out how their now-famous brand almost collapsed before it started and the strategies that led to its phenomenal growth.