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　　分類: 图书,进口原版书,Business & Investing（商业与投资）,Small Business & Entrepreneurship（小生意与企业家）,Home Based,
　　品牌: Dan S. Kennedy

基本信息出版社:ADAMS PUB (2011年2月14日)平装:240页ISBN:1440511411条形码:9781440511417ASIN:1440511411

商品描述媒体推荐In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so "everyone" can write letters that will nail the sale.

 

 

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