黑领结的选择：计划与运作成功的特殊事件终极指南 Black Tie Optional:
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作者： HARRY A. FREEDMAN 著
出 版 社： 吉林长白山
出版时间： 2007-1-1字数：版次： 1页数： 216印刷时间： 2007/02/01开本：印次：纸张： 胶版纸I S B N ： 9780471703334包装： 精装内容简介
Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition
"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"
—Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine
"Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"
—Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's
"Harry Freedman knows how to plan an event. He has it down to an art. "
—World-renowned artist PETER MAX
Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:
Decide on the best kind of event for your organization
Select the best location and date for your event
Develop budgets
Reach and book celebrities
Create invitations and get publicity
Set ticket prices
Organize and motivate your committees
This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.
作者简介：
HARRY A. FREEDMAN is President and CEO of Strategic Initiatives, based in Philadelphia, Pennsylvania. His company provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organization's International Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fundraising. Freedman has been a featured expert in Forbes as well as on NBC's Dateline and on CNBC.
目录
Introduction
Chapter 1: Choosing the Right Event
Marketing
Sample Events
Thinking It Through
Time and Date
Chapter 2: Money Matters
Location
Lights and Sound
Food and Catering
Feeding Workers
Entertainment
Decorations
Security
Insurance
Getting Graphic
Publicity
Care and Feeding of Committees
Free Tickets
Postage
Specialized Costs
Special Event Planners
Setting Ticket Prices
Double Checking
Chapter 3: Who’s In Charge?
Picking an Event Coordinator/Manager
The Event Manager’s Job
Getting Started
Financial Control
Chapter 4: Committees and Commitments
The Recruiting Process
Motivating the Troops
Working Committees
Volunteer Retention
Regal Recognition
Chapter 5: Other People’s Money
Media First
Getting Maximum Support
Other Creative Sponsorships
Tapping into Money
Following Up
Conflicts of Interest
Chapter 6: On Location
Researching the Right Site
Site Considerations
Setting Sites
Chapter 7: Food, Glorious and Otherwise
Critical Details
Ideas for Meals, Food, and Settings
Caterers
All Dressed Up
Look to the Experts
Going It Alone
Time-Savers
At the Site
If Disaster Strikes
Liquor and Other Beverages
Feeding Staff and Volunteers
Leftovers
Tipping
Chapter 8: Auctions and Other Profit Boosters
Internet Auctions
Up Close and Personal
Advertising
Chapter 9: Reaching for the Stars
When Free Costs Money
Lining Up a Celebrity
Serious Stargazing
Harnessing Star Power
Royal Treatment
Chapter 10: The Media and the Message
Media Promotion
Invitation Events
Identification
Multipart Invitations
Advance Notice
A Fresh Look
Ordering Invitations
Time Frame
Getting Them Out
Following Up
Promotion
Minding the Media
Public Service Announcements
Talk, Talk
Print Media
Making News
Promotion Time Frame
Other Publicity
Chapter 11: The Final Countdown
Checking It Twice
Last-Minute Needs
Registration
Chapter 12: After Words
Post-Event Evaluation
Chapter 13: Tools of the Trade
Auctions/Raffles
Celebrity Sources
Speakers’ Bureaus
Charity Watchdogs/Databases
Credit Cards
Donor Gifts
Fundraising Consultants/Event Management
Fundraising/Trade Organizations
Online Resources
Promotional Materials
Publications
Software
Travel Sources
Web-Site Management
Index
